Responsibilities

• Design comprehensive promotional campaigns for artist releases, tours, merchandise launches, and special projects, tailored to the U.S. market.
• Coordinate the production and distribution of promotional assets, including digital content, merchandise designs, and press kits.
• Manage campaign timelines to synchronize deliverables with artist schedules, U.S. market trends, and strategic marketing initiatives.
• Execute targeted marketing campaigns to promote artists and merchandise, leveraging platforms like TikTok, Instagram, and Spotify to engage U.S. fans.
• Oversee multi-channel efforts, including digital advertising, influencer collaborations, fan events, and PR, to amplify artist and merchandise visibility.
• Build relationships with U.S.-based DSPs, media outlets, and retail partners to secure playlist placements, media features, and merchandise distribution.
• Monitor and analyze campaign performance using data-driven insights to optimize fan engagement and merchandise sales in the U.S.
• Generate detailed reports on key metrics, such as streaming numbers, social media reach, and merchandise revenue, providing actionable recommendations.
• Stay informed on music industry trends and U.S. consumer preferences to refine marketing strategies.

Requirements

• 3–5 years of experience in music marketing, U.S. label operations, or artist management within the music industry.
• Strong background working with or within U.S. record labels and artist management teams.
• In-depth understanding of independent music culture, digital distribution platforms, and streaming services (e.g., Spotify, Apple Music, YouTube, SoundCloud).
• Proven expertise in developing and executing marketing strategies for artists and labels in the U.S. market.
• Proficiency with music industry tools (e.g., Spotify for Artists, Apple Music for Artists, YouTube CMS).
• Exceptional organizational and multitasking abilities, with a track record of managing multiple projects under tight deadlines.

Preferred

• Knowledge of physical distribution, vinyl/CD production, or direct-to-consumer (D2C) sales.
• Expertise in digital marketing, social media strategy, or influencer marketing.

Benefits

• Competitive Benefits package (PTO, Health Insurance, Friday WFH)