Responsibilities

• Lead comprehensive marketing campaigns and drive consumer engagement.
• Develop effective marketing materials for consumers, including messaging, collateral, email, social media, and video campaigns.
• Collaborate with cross-functional teams to ensure alignment and successful implementation of marketing initiatives.
• Identify and execute short and long-term marketing plans for consumer initiatives to drive growth, profitability, and customer satisfaction.
• Provide direction, coaching, prioritization, and work allocation for 1-2 direct reports on the marketing team.
• Oversee marketing budget and forecast to meet profitability goals.
• Develop and execute marketing strategies that support assigned business, product line, or product.

Requirements

• BA/BS in Marketing, communications, journalism, business, or related field, or equivalent combination of education and experience.
• 7+ years of business experience in marketing and consumer demand creation, with experience in developing and implementing integrated on/offline comprehensive marketing strategies including catalog, online campaigns, and retail channel approaches and best practices.
• Excellent marketing, communication (written & verbal), project management, analytical, and organizational skills.
• Effective presentation skills and strong interpersonal skills, with the ability to work with large cross-functional teams.
• Demonstrated leadership ability to work as a leader within teams, motivate and influence others, think fast, respond quickly, and learn quickly in a fast-paced environment.
• Ability to interact with a variety of individuals cross-organizationally, handle multiple projects with competing deadlines, and perform assignments with minimal notice.
• Proficiency with MS Project, strong time management with minimal supervision.
• Strong problem solving skills with ability to engage diverse perspectives for best solutions.
• Travel up to 15-20%.

Preferred

• MBA or 3-4 years of additional related business experience
• knowledge and understanding of the social media universe and best practices
• desktop publishing experience preferred

Benefits

• We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.
• We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
• We believe in flexibility. We provide hybrid work options.
• We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays.
• We care about your development. We support tuition reimbursement after 6 months of service.
• We believe in pay transparency. The salary range is $90,000 to $115,000 with annual bonus eligibility.