Responsibilities

• Strategic Sourcing: Identify, vet, and cultivate relationships with key influencers and local community partners who align with the brand’s aesthetic and values.
• Campaign Management: Conceptualize and lead end-to-end influencer campaigns, including product/service placements, giveaways and sponsored content.
• Performance Analytics: Establish KPIs for all partnership efforts. Track and analyze campaign ROI (reach, engagement, and conversion) to optimize future spend and partnership selection.
• Contracting & Compliance: Ensure all influencer partnerships have clear deliverables and adhere to IAS guidelines and brand safety standards.
• Photoshoot Production: Lead the planning and execution of brand photoshoots, including mood boarding, model sourcing, and on-site direction to ensure a cohesive visual library.
• Graphic Design: Create visually appealing graphics for social media posts, email marketing, and other marketing materials (as needed)
• Event Strategy: Manage the marketing lifecycle for corporate and location-specific events, including promotional timelines, physical collateral, and post-event recap analysis.
• Cross-Organization Collaboration: Work with spa managers to ensure corporate marketing initiatives are executed seamlessly at the location level.
• Campaign Architecture: End-to-end management of Meta advertising campaigns, from initial audience segmentation to budget allocation.
• Creative Asset Production: Oversee the creation of high-performing ad graphics and copy, utilizing data-driven insights to improve Click-Through Rates (CTR) and Cost Per Acquisition (CPA).