Responsibilities

• Develops and leads marketing strategy for a specified area to deliver customer-centric, multi-channel programs that drive customer growth, retention, and engagement.
• Identifies and tracks key performance indicators to measure ROI and optimize marketing effectiveness.
• Manages professional employees and/or supervisors supporting complex marketing functions.
• Uses segment-specific strategies and channels to launch marketing programs and products in collaboration with agencies and cross-functional partners (product, sales, and technology teams).
• Negotiates contracts and activates vendor relationships to support brand and business objectives.
• Adapts departmental plans to address evolving priorities, resource constraints, and operational needs.
• This role supports the Alliance business line as part of the Alliance Marketing Studio team, with a primary focus on marketing for Edward Jones and State Farm Alliance programs.
• The position is responsible for driving growth through partner sales and branch networks, collaborating closely with internal teams and external partners.
• Additional support may be provided for other Alliance initiatives, including Campus and Workplace programs.

Requirements

• Experience across multiple marketing channels: email, organic social, direct mail, paid media (search, display, social), and events
• Self-motivated with ability to work independently
• Demonstrated curiosity and engagement in program success
• Performance marketing mindset with ability to measure, analyze, and optimize impact on business growth
• Proven ability to collaborate with multiple partners, including internal marketing teams (project management, creative, channel) and external stakeholders
• Ability to manage multiple projects simultaneously and maintain timelines
• Experience directing creative execution with internal teams and external agencies
• Strong attention to detail
• Collaborative, team-oriented approach
• Bachelor’s degree or equivalent work experience

Preferred

• Financial services industry experience
• Experience working in Agile environments
• B2B2C marketing experience
• Sales enablement experience
• Knowledge of assigned geographic market, competitive landscape, banking operations, and U.S. Bancorp products and services
• Strong organizational, interpersonal, and team-building skills
• Effective verbal, written, and presentation skills
• Ability to adapt quickly and execute in support of business goals
• Strong decision-making and problem-solving skills
• Ability to delegate and manage multiple projects, delivering on time and within budget

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
• Review our full benefits available by employment status here .