Marketing Manager

Lyndhurst, VA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Drive GTM strategy and demand-gen for Innovative's industrial refrigeration and enterprise SaaS products, including content, campaigns, events, and sales enablement.

  • Own GTM strategy and marketing roadmap across product lines.
  • Must-have: Three to five years of marketing, digital, content, or design experience with complex project delivery.
  • Collaborate cross-functionally on messaging, channels, and sales enablement to maximize multi-channel impact.

Job Description

Responsibilities

  • Ownership of GTM strategy and marketing roadmap for Innovative's core engineering, construction, and aftermarket industrial refrigeration business as well as its enterprise B2B SaaS products, including website properties, search and social paid ad campaigns, reviews and case studies, audience, sales and print collateral, tradeshow presence, and social media.
  • Create a thought leadership content engine for Innovative and its subsidiary SaaS services (blogs, case studies, testimonials, videos).
  • Lead marketing strategy including messaging, paid campaigns, inbound demand-gen, print media, web media, and partner co-marketing, across multiple channels.
  • Develop and maintain marketing stack (analytics, automation, CRM) and manage agencies, contractors, and employees as needed - quantifying the overall marketing impact.
  • Own logistics and strategy for multi-industry tradeshows and customer or partner events, maximizing Innovative's visibility.
  • Collaborate with Product and Sales, sharing competitive and industry insights, market trends, pricing, and delivering sales enablement materials.
Innovative Refrigeration Systems, Inc. logo

Innovative Refrigeration Systems, Inc.

3.1 Glassdoor

For more than 30 years, Innovative Refrigeration Systems, Inc. has successfully designed, fabricated, and installed customized turn-key industrial refrigeration systems. We specialize in designing safe, reliable, and energy-efficient products! Our engineering staff is highly experienced in Ammonia, Ammonia/CO2 Cascade Systems, Transcritical CO2, Processing Applications, Blast Freezing applications, and more. We utilize the latest technology throughout our design-build process and are confident that the quality and performance of our systems are unrivaled in the industry.Our Lyndhurst, VA facility is home to our talented mechanical, electrical, and industrial engineering teams who are responsible for designing all of our industrial refrigeration systems. Our office also includes knowledgeable Service and Process Safety Management departments. Lyndhurst is also home to our manufacturing facility where our team of welders, electricians, and insulators take pride in the products that we manufacture for our customers. Our field employees conduct many trades such as rigging, welding, pipefitting, insulation, and electrical.Innovative has become the leader in the industrial refrigeration industry with our PSM/RMP services and multiple refrigeration-related web-based software programs. In addition to offering third party audits as well as designing and maintaining software, Innovative’s sister company, Industrial Refrigeration Technical College, offers hands-on training at their state-of-the-art, 4000 square foot facility for ammonia and CO2 operators.

Founded in 1993
Lyndhurst, Virginia, USA
239 employees
50% recommend to a friend
81% CEO approval

Marketing Team

Median Career Experience
18 years
Median Tenure
1.9 years

Funding

Last Raise
Private Equity, 2 years ago

Funding History

  • Jan 2024
    Private Equity

Traffic Signals

Monthly Visitors
7.3K
Traffic Source Mix
Search
33.1%
Direct
44.4%
Referral
6%
Social
14.9%
Paid
1.3%

Headcount Trend

Current headcount: ~239
Innovative Refrigeration Systems, Inc. logo

Marketing Manager

Innovative Refrigeration Systems, Inc. · Lyndhurst, VA · On-site