Marketing Manager, Innovation

Orange County, FL (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 weeks ago

Job Summary

Own and drive the product innovation agenda across cross-functional teams, guiding insight generation, launches, budgeting and in-store activations in US and Canada.

  • Lead cross-functional collaboration from Marketing to Finance to enable profitable launches
  • Translate consumer insights into growth strategies and category progression

Job Description

Responsibilities

  • Work collaboratively with Marketing, R&D, Sales, Purchasing, Operations and Finance to support Product Innovation, Renovation and Sku rationalization initiatives.
  • Assess Innovation opportunities using a broad spectrum of research resources including primary, secondary and syndicated data sources.
  • Leverage sound analytics to develop new business and consumer insights to build future both within our categories and with retail customers
  • Leverage your financial acumen to influence new product launch recommendation that is profitable for the company as well as initiatives that grow the category
  • Develop, lead and manage business line, leveraging critical thinking and strategic recommendations, defining product objectives and strategy, positioning, pricing, packaging, and product lifecycle management
  • Lead internal and external partners including the agency to develop ideas which continue to grow and evolve the business as a leader in the value-added salad space
  • Lead key cross-functional relationships across the organization and navigate a matrixed environment
  • Lead and develop team expertise of the target consumer and deliver product and messaging that drive affinity for the brand
  • Unlock deep insights and translate into growth strategy that will translate both in the US and Canada
  • Lead all aspects of the Fresh Express budget including all media and activation

Requirements

  • MBA required, 8+ years of CPG experience preferred. Background in Perishable food preferred
  • 3-5 years' experience managing new product concept development, testing and launches
  • Proven track record of influencing others within a matrixed organization
  • Analyze data, incorporate multiple insights, and develop creative solutions
  • Take initiative and drive action
  • Work onsite
Fresh Express logo

Fresh Express

Fresh Express® is the brand leader in Value Added Salads and is dedicated to providing consumers with healthy, convenient ready-to-eat salads, leafy greens, vegetables and fruits. With the invention of its special Keep Crisp® bag in the 1980s, Fresh Express pioneered the retail packaged salad category and was the first to make them available to grocery stores nationwide. Today, Fresh Express fresh salads come in more than 100 different varieties offering exciting new flavors and convenient new ways to meet the daily dietary requirements for both conventional and organic fresh produce. More than 14 million consumers each week enjoy healthy, convenient ready-to-eat Fresh Express salads, spinach and vegetables. Fresh Express headquarters are in Windermere, FL. For more information, visit www.FreshExpress.com.

Founded in 1930
Windermere, Florida, USA
1.6K employees (50 in marketing)

Marketing Team

Marketing Team Size
43 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
79.8K
Traffic Source Mix
Search
37.2%
Direct
49.5%
Referral
6%
Social
6.3%
Paid
0.8%

Headcount Trend

Current headcount: ~1.6K

Recent News

Fresh Express logo

Marketing Manager, Innovation

Fresh Express · Orange County, FL · On-site