Innovation Associate Marketing Manager

Plano, TX (On-site)

$94K/yr – $156K/yrMid Level3+ years expFull time

Posted 5 days ago

Job Summary

Own and drive the end-to-end innovation agenda from ideation to commercialization, coordinating cross-functional teams and market insights to deliver consumer-centered growth opportunities.

  • Lead stage-gate processes and executive-ready recommendations.
  • Partner with Sales and Customer teams to activate programs.

Job Description

Responsibilities

  • Lead innovation strategy tied to portfolio activation initiatives across key growth platforms, focused on LTOs.
  • Develop strategic recommendations that connect category trends, consumer insights, brand priorities, and customer opportunities to drive incremental growth.
  • Identify and evaluate opportunities, emerging trends, cultural moments, and consumer needs to inform future innovation pipelines.
  • Lead cross-functional teams through stage-gate processes to bring innovation concepts from ideation through commercialization.
  • Partner with Sales and Customer teams to develop compelling activation programs, sell stories, and customer-specific innovation opportunities.
  • Drive alignment across Brand, Insights, Finance, R&D, Design, Supply Chain, and Commercial teams to ensure flawless execution.
  • Develop learning agendas and post-launch assessments to capture insights, optimize future programs, and improve innovation effectiveness.
  • Create executive-ready recommendations and presentations to influence decision-making and gain leadership alignment on strategic priorities.
  • Champion a consumer-centric mindset while balancing creativity, feasibility, financial performance, and speed to market.

Requirements

  • Previous CPG and/or agency innovation experience strongly preferred
  • MBA degree or BBA with 3+ years of direct, full-time work experience
  • Strong project management skills and cross-functional team experience
  • Strong demonstrative leadership potential and strategic thinking
  • A passion for understand consumer behavior and an ability to translate trends and insights into product ideas that uniquely satisfy unmet needs
  • Can-do spirit with an aptitude in dealing with ambiguity facilitated by a penchant for creative-thinking and problem-solving
  • Ability to keep others engaged and accountable while delivering results flawlessly and on-time
  • A sense of urgency, bias for action, and strong attention to detail
  • Strong written and oral communication skills
  • A curiosity to learn about all parts of innovation and the functions that go into turning concepts into products

Benefits

  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
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PepsiCo

3.9 Glassdoor

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

Founded in 1980
Purchase, New York, US
141K employees (12,526 in marketing)
75% recommend to a friend
84% CEO approval

Salaries

Posted range

$94K/yr – $156K/yr

Taken straight from the job posting.

The middle of this range ($125K) is 5% above the median base salary for Product Marketing Manager roles in the United States ($119K).

Product Marketing Manager median pay in the United States

$119K/yr

Most earn $101K to $145K. Based on 447 salaries, including bonus and equity.

See all PepsiCo salaries

Funding

Total Funding
$4B
Last Raise
$4B
Post IPO Equity, 7 months ago

Funding History

  • Sep 2025
    Post IPO Equity • $4B
  • Jun 2024
    Grant • $18K

Traffic Signals

Monthly Visitors
2.3M
Traffic Source Mix
Search
29.8%
Direct
46.5%
Referral
21.1%
Social
1.1%
Paid
1.5%

Headcount Trend

Current headcount: ~153.6K

Recent News

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Innovation Associate Marketing Manager

PepsiCo · Plano, TX · On-site