Marketing Manager - Incubation

Utica, NY (Remote)

$110K/yr – $130K/yrSenior Level5+ years expFull time

Posted 8 hrs ago

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Job Summary

Own and drive global B2B technology marketing programs from strategy to execution, translating complex data center capabilities into compelling customer value, and leading content, digital campaigns, events, and cross-functional collaboration.

  • Shape messaging, positioning, and demand generation
  • Collaborate across product, sales, and BD to bring solutions to market

Job Description

Responsibilities

  • Develop global marketing strategies, positioning, and messaging frameworks that strengthen market awareness and customer engagement.
  • Create compelling content and marketing materials that support the launch and adoption of innovative data center solutions.
  • Partner with business development teams to translate technical capabilities into clear customer value and business outcomes.
  • Lead digital campaigns and collaborate with marketing teams to expand reach, generate demand, and support sales success.
  • Plan and execute industry events, trade shows, customer engagements, and training activities that build awareness and credibility in the market.

Requirements

  • At least 5 to 7 years of experience developing and executing B2B marketing strategies for technology, industrial, infrastructure, or related markets.
  • Bachelor’s degree in Business Administration, Marketing, Engineering, or related field required.
  • Strong ability to create high-quality content, value propositions, presentations, and marketing materials for technical audiences.
  • Experience collaborating with cross-functional teams to bring new products, solutions, or technologies to market.
  • Excellent communication and stakeholder management skills in a global business environment.
  • Knowledge of data center infrastructure, liquid cooling, thermal management, semiconductor technologies, or related industries.
  • Fluency in English is a must and the travel expectation for this position would be up to 20%.

Benefits

  • We promote from within and support your learning with mentoring, training, and access to global opportunities.
  • You’ll have flexibility, autonomy, and support to do your best work while maintaining a healthy work-life balance. Your well-being matters to us.
  • We strive to create an inclusive work environment where people of all backgrounds are respected, and valued for who they are.
  • You’ll receive benefits like annual salary, annual bonus, paid vacation, pension plans, personal insurance, and more. These vary by country and contract, but they’re worth asking about—we think they’re pretty great. For applicants who reside in New York, the salary range for this position is $110,000 to $130,000 based on experience and industry knowledge.
Danfoss logo

Danfoss

3.9 Glassdoor

Danfoss engineers solutions that increase machine productivity, reduce emissions, lower energy consumption, and enable electrification.Our solutions are used in such areas as refrigeration, air conditioning, heating, power conversion, motor control, industrial machinery, automotive, marine, and off- and on-highway equipment. We also provide solutions for renewable energy, such as solar and wind power, as well as district-energy infrastructure for cities.Our innovative engineering dates back to 1933. Danfoss is family-owned, employing more than 39,000 people, serving customers in more than 100 countries through a global footprint of 100 factories.Follow us on Instagram, Twitter and Facebook:www.instagram.com/danfoss_groupwww.twitter.com/Danfosswww.facebook.com/Danfoss

Founded in 1992
Nordborg, Region of Southern Denmark, Denmark
23K employees (857 in marketing)
75% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$3.9K
Traffic Source Mix
Search
59.7%
Direct
32.6%
Referral
5.2%
Social
1.7%
Paid
0.7%

Headcount Trend

Current headcount: ~22.7K

Marketing Team

Marketing Team Size
716 (3% of company)
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
2