Marketing Manager I/II, Portfolio Growth - Migraine

Responsibilities

• Translate portfolio growth strategies into executable plans, milestones, and measurable outcomes.
• Support implementation and launch readiness of priority consumer-centered growth initiatives and digital experiences.
• Coordinate cross-functional teams, agencies, and partners to manage priorities, timelines, dependencies, risks, budgets, and deliverables.
• Partner with omnichannel, media, and analytics teams to develop audience and channel optimization plans.
• Analyze audience, channel, journey, and conversion data to identify opportunities to optimize investment, channel mix, and consumer experience.
• Establish and monitor KPIs, dashboards, and test-and-learn plans; translate performance insights into actions.
• Support development and deployment of insight-driven consumer marketing across digital, social, website, CRM, media, and other relevant touchpoints.
• Apply consumer insights and journey thinking to strengthen engagement and reduce friction across the consumer experience.
• Guide agency and vendor partners to deliver high-quality work on time, on budget, and aligned with portfolio objectives.
• Support business cases, investment recommendations, and leadership updates for priority growth opportunities.

Requirements

• Bachelor's Degree
• Marketing experience with proof of building proficiencies in all marketing skills

Preferred

• 5+ years of consumer, omnichannel, portfolio, or other relevant commercial marketing experience.
• Consumer marketing experience, preferably in healthcare, pharmaceuticals, or another data-driven industry.
• Experience executing integrated marketing across digital media, social, website, CRM, search, and other consumer touchpoints.
• Experience with omnichannel measurement, including audience segmentation, funnel and conversion analysis, channel performance, and marketing-mix optimization.
• Experience using KPIs, dashboards, and test-and-learn approaches to drive continuous improvement.
• Experience supporting the implementation or launch of a new consumer experience, platform, service model, or growth initiative.
• Experience managing agencies, vendors, budgets, and integrated timelines.
• Strong project leadership and cross-functional collaboration skills in a matrixed environment.
• Strong analytical skills with the ability to turn data into insights and recommendations.
• Strong written and verbal communication skills.

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.