Responsibilities

• Plan and execute campaigns for email re-engagement, lead generation, cart abandonment, cross-sell and lifecycle marketing.
• Develop and execute comprehensive B2B2C marketing strategies across email, paid media, organic, social, and search channels to drive growth and enrollments.
• Create DTC go-to-market strategies for product launches and feature rollouts.
• Own quarterly media planning, including budgeting, forecasting, and pipeline development.
• Conduct customer research and analyze behavior trends to inform targeting and messaging strategies.
• Collaborate with content and product teams to craft compelling and on-brand messaging.
• Partner with internal and external teams to create high-impact video, design assets, and ad creatives for brand promotion and campaigns.
• Support website development and ensure best-in-class user experience and performance.
• Analyze key metrics, including LTV, CAC, churn, revenue, and campaign performance, to identify areas for improvement.
• Drive optimization of reporting processes, tools, and dashboards in collaboration with analytics teams.

Requirements

• 4+ years of experience in demand generation, customer acquisition, or growth marketing for high-growth companies, preferably in SaaS or consumer finance.
• Expertise in digital advertising platforms, including Google Ads, Meta, Reddit, and Bing, with a proven track record in audience targeting and scaling campaigns.
• Strong analytical skills with proficiency in tools like Google Analytics, Data Studio, Optimize, and Excel for data-driven decision-making.
• Experience with email platforms such as Marketo or Sendgrid, including automation, segmentation, and performance optimization.
• Hands-on experience in website optimization and driving app downloads or user engagement.
• Proficient with project management software such as Jira, Asana, or Monday.
• Knowledge of B2B2C marketing strategies and lead generation best practices.
• A strong communicator that can efficiently communicate questions, takeaways and insights to drive improvements.
• Experienced in Saas marketing
• Excellent project management skills with proven ability to meet deadlines, comfortable with a fast-paced environment

Preferred

• Advanced problem-solving skills.
• Strong customer-focused mindset
• Established track record of reliability and good attendance.
• Ability to envision and communicate the big picture in an inspiring way.
• Demonstrated ability to quickly and proficiently understand and absorb new information.
• Strategic leadership expertise
• Strong communication and cross-functional skills with the ability to engage, listen, and collaborate with internal departments and external stakeholders
• Collaborative with the ability to structure mutually beneficial partnerships.
• Ability to multitask with a high volume of tasks
• Flexibility to handle rapid and frequent change and interest in taking on new tasks.

Benefits

• We offer generous benefits such as paid vacation time, paid volunteer leave, health insurance, employer-match 401(K) contributions, continuing training opportunities and more. We also provide our staff with unending free coffee, relaxation rooms, game rooms and company events.