Responsibilities

• Build and execute comprehensive B2C and B2B marketing plan including paid media, organic, and social.
• Develop B2C go-to-market plans to support product releases and launches.
• Maintain budgets, campaign performance, return on investment, and other channel metrics.
• Drive end-to-end quarterly media planning, budgeting, and lead & pipeline forecasts for your channels.
• Partner with the marketing team to build reporting capabilities, refine the brand positioning, develop breakthrough creative, and improve processes and tools.
• Design and execute various methods for customer research and customer insights.
• Diversify media mix by launching newly onboarded vendors and help to research new vendors/ platforms.
• Collaborate cross-functionally with sales, product, technology, and operations to continuously improve enrollments volume.
• Additional Responsibilities: Able to handle and maintain strict confidentiality of sensitive consumer information in compliance with applicable privacy and data protection regulations
• Must follow all company policies and procedures regarding data privacy and protection and data loss prevention

Requirements

• 4+ years of demand generation, customer acquisition for high-growth companies.
• Power-user of the key digital advertising platforms like Google Ads, Bing, and Facebook Ads Manager
• Proficient with analytical tools like Google Analytics, Data Studio and Optimize required with a proven track record building audiences and gaining insights to drive decisions.
• Proficient with email service providers like SendGrid, Marketo and GetResponse
• Exceptional quantitative and problem-solving skills. Ability to analyze data, overcome data noise, and make data driven decisions.
• Develop and execute tactics to promote our brand to increase app downloads and website traffic.
• A strong communicator that can efficiently communicate takeaways and insights to drive improvements.
• Experienced in B2C marketing, with a focus on lead generation and conversion.
• Excellent project management skills with proven ability to meet deadlines, comfortable with a fast-paced environment.

Preferred

• Advanced problem-solving skills.
• Strong customer-focused mindset
• Established track record of reliability and good attendance.
• Ability to envision and communicate the big picture in an inspiring way.

Benefits

• We offer generous benefits such as paid vacation time, paid volunteer leave, health insurance, employer-match 401(K) contributions, continuing training opportunities and more.
• We also provide our staff with unending free coffee, relaxation rooms, game rooms and company events.