Marketing Manager

Responsibilities

• Lead marketing and advertising for energy-efficiency program clients in Southern California.
• Partner directly with clients and vendors, and lead the ICF team to develop and deliver marketing plans that educate business customers about energy efficiency and drive participation in energy-efficiency programs.
• Collaborate with colleagues to identify and pursue business-growth opportunities—shaping growth strategies, marketing to prospective clients, and responding to RFPs.
• Team with our Creative Studio to produce standout marketing materials, including advertising campaigns, point-of-purchase materials, websites, direct mail, brochures, incentive application forms, email campaigns, video, print, outdoor, and more.
• Partner with our Paid Media Team to build and deliver vertical marketing and advertising campaigns—coordinating integrated outreach across broadcast, print, online, social media, events, and more.
• Drive the review and approval process for marketing materials, coordinating across the organization to deploy efforts with IT, program management, and the client.
• Own project budgets and revenue forecasts, and manage budgets throughout delivery.
• Deliver monthly reporting on marketing program activities and results.
• Travel: Local travel for client meetings required, other travel less than 25%.
• Professionally, manage vendor relationships and ensure marketing materials align with program goals.

Requirements

• Bachelor’s degree in communications, marketing, advertising, or a related field.
• 5+ years of experience in marketing, advertising or a related field, particularly experience in marketing or account work at an advertising agency (or similar).
• Knowledge of and experience in marketing to Southern California residents and businesses.

Preferred

• Experience supporting or working with sales and program teams and driving results.
• Experience developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, and digital and social media initiatives.
• Experience working in a multitasking environment.
• Experience using content management systems (CMS) and email management systems.
• Interest in and commitment to energy efficiency, the environment, and sustainable living.
• Professional Skills: Excellent verbal, interpersonal, and written communication skills.
• History of positive client relationships.
• Creative thinker with a positive attitude who enjoys a challenge and finding solutions.
• Detail-oriented, with the ability to multitask in a fast-paced environment and manage multiple projects, deadlines, and priorities.
• Ability to work independently, seek help as needed, and contribute to team and company culture.

Benefits

• Quality of life: Flexible workplace arrangements; work-life balance
• Investment in the community : Donation matching; volunteer opportunities
• Investment in you: Tuition reimbursement; access to professional development resources; 401(k) matching; Employee Stock Purchase Plan
• And many more (ask your recruiter for details!)