Responsibilities:

• Collaborate with internal and external stakeholders in executing the company’s marketing strategy and programs (internal/external branding, lead generation, advertising/sponsorships, events, digital marketing) in order to support the company’s business objectives.
• Collaborate with an array of cross-functional team members and external vendors to increase marketing's contribution to recruitment and hiring.
• Working with the content and creative teams, lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with internal hiring teams and broader organization
• Perform industry and competitive analysis to help positioning and messaging
• Assist with strategy, implementation, and optimization for winning marketing strategies to drive user growth, engagement, retention and efficiency
• Assist with full funnel marketing strategy which includes pitches and working with the larger marketing team on marketing communication, digital marketing, content production, social media, and offline events
• Track and report all marketing KPIs and activities, providing actionable insights for improvement and growth
• Work with respective teams to A/B test copy, creatives and strategies for these channels and arrive at winning strategies that will maximize campaign effectiveness
• Present marketing plans and results to internal leadership

Requirements:

• High School Diploma/GED and 5 or more years of directly managing marketing programs with proven ability to deliver consistently strong measurable results OR a bachelor’s degree and 3+ years project management experience
• Job may require travel

Nice to have:

• MBA or equivalent preferred but not required
• Proven track record managing marketing pipeline generation, including managing campaigns from concept to ROI analysis
• Excellent communication skills – strong written and oral communication skills
• Strong analytical skills; including experience reviewing performance results and making recommendations for future actions.
• Ability to work closely with sales and business development teams towards aligned goals
• Data-driven - comfortable with MS Excel and data analysis and able to make data-driven decisions
• Excellent time management - able to stay calm under pressure while working quickly and delivering to tight deadlines
• Excellent communicator and people-oriented person who enjoys teamwork and working in a collaborative environment
• Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail
• Proficient computer skills in MS Office including Word and Excel and PowerPoint
• Experience with Marketing CRM and email automation platform to nurture, track and report on lead conversions is a plus
• Proactive mentality with curiosity and desire to learn
• Must be very comfortable with continuously changing opportunities and priorities
• Creative thinker and problem solver who enjoys generating innovative ideas and devising new ways to engage audiences

Benefits:

• medical benefit
• dental benefit
• vision benefit
• 401(k) retirement plan
• life insurance
• short-term and long-term disability coverage
• paid time off commensurate with tenure (includes vacation and sick time)
• six weeks of paid maternity leave along with two weeks of paid parental leave
• six paid holidays annually