Responsibilities

• Collaborate with internal and external stakeholders in executing the company’s marketing strategy and programs (internal/external branding, lead generation, advertising/sponsorships, events, digital marketing) in order to support the company’s business objectives.
• Collaborate with an array of cross-functional team members and external vendors to increase marketing's contribution to recruitment and hiring.
• Working with the content and creative teams, lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with internal hiring teams and broader organization
• Perform industry and competitive analysis to help positioning and messaging
• Assist with strategy, implementation, and optimization for winning marketing strategies to drive user growth, engagement, retention and efficiency
• Assist with full funnel marketing strategy which includes pitches and working with the larger marketing team on marketing communication, digital marketing, content production, social media, and offline events
• Track and report all marketing KPIs and activities, providing actionable insights for improvement and growth
• Work with respective teams to A/B test copy, creatives and strategies for these channels and arrive at winning strategies that will maximize campaign effectiveness
• Present marketing plans and results to internal leadership

Requirements

• High School Diploma/GED and 5 or more years of directly managing marketing programs with proven ability to deliver consistently strong measurable results OR a bachelor’s degree and 3+ years project management experience
• Proficient computer skills in MS Office including Word and Excel and PowerPoint
• Data-driven - comfortable with MS Excel and data analysis
• Ability to work closely with sales and business development teams towards aligned goals
• Travel may be required

Preferred

• MBA or equivalent preferred but not required
• Proven track record managing marketing pipeline generation, including managing campaigns from concept to ROI analysis
• Excellent communication skills – strong written and oral communication skills
• Strong analytical skills; including experience reviewing performance results and making recommendations for future actions.
• Ability to work closely with sales and business development teams towards aligned goals
• Data-driven - comfortable with MS Excel and data analysis and able to make data-driven decisions
• Excellent time management - able to stay calm under pressure while working quickly and delivering to tight deadlines
• Excellent communicator and people-oriented person who enjoys teamwork and working in a collaborative environment
• Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail
• Proactive mentality with curiosity and desire to learn

Benefits

• The Company offers the following benefits for full-time positions, subject to applicable eligibility requirements, as may be in effect from time to time: medical benefit, dental benefit, vision benefit, 401(k) retirement plan, life insurance, short-term and long-term disability coverage, paid time off commensurate with tenure (includes vacation and sick time), six weeks of paid maternity leave along with two weeks of paid parental leave, and six paid holidays annually.