Responsibilities

• Steer the CALIE brand, applying the brand identity consistently across digital, print, and event communications.
• Keep brand voice, visuals, and messaging consistent across all materials and platforms.
• Draft clear, audience-appropriate content for email campaigns, social media, blog posts, website updates, and press materials.
• Bring fresh, creative ideas to how CALIE shows in the education ecosystem
• Execute marketing and communications campaigns that build on the rebrand and grow CALIE's visibility, membership, and program participation.
• Plan content calendars, engagement strategies, and campaign timelines with a cross-functional team.
• Spot opportunities to grow reach and engagement, and bring them forward without waiting for direction.
• Promote CALIE's programs, including CALIE Certified Educator, the AI Leadership Academy, CALIE Schools and Districts of Innovation, and membership.
• Partner with the programs team to market new and growing offerings and drive enrollment.
• Build content that shows program value to educators and to school and district leaders.