Lead Marketo Consultant
Unicon Systems
USA (Remote)
$62/hr - $68/hrIn-houseFull-timeSenior level8+ years exp.
3 hrs ago
Marketing Manager
Dubuque, IA (On-site)
$24/hr – $26/hrSenior LevelFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own cross-channel presence for a boutique hotel, shaping social, PR, and digital storytelling to drive reach and guest engagement.
- Social & PR: Own audience growth, press materials, and media relationships for travel writers.
- Digital & Design: Drive site updates, email campaigns, and asset creation for campaigns.
- Content Engine & Advocacy: Curate, publish across platforms, monitor trends, and report on performance.
Job Description
- Grow Hotel Julien Dubuque's social media presence and engagement
- Create content that is engaging and compelling while maintaining brand standards
- Develop solid content strategies
- Draft and distribute press releases as needed
- Serve as the media contact for travel writers and reporters
- Collaborate with department managers to create strategic plans for promotions and events
- Curate relevant content to reach ideal customers
- Create, curate, and manage all published content (image, video, written)
- Conduct online advocacy and open stream for cross promotions
- Oversee design and content: Facebook, Instagram, TikTok and all other relevant platforms
- Monitor trends in Social Media tools, applications, channels, design, and strategy
- Monitor best practices to measure the effectiveness of social media campaigns
- Analyze, review, and report on effectiveness of campaigns
- Answer all guest reviews on Trip Advisor, Yelp, Living Social, Groupon, and Travelzoo
- Possess knowledge and experience in traditional marketing
- Demonstrate creativity and documented immersion in social media
- Exhibit the ability to track effectiveness through marketing analytics and adjust strategy accordingly
- Display in-depth knowledge and understanding of Social Media platforms
- Must demonstrate excellent writing skills
- Display ability to effectively communicate information in written and video format
- Collaborate with others and have the confidence to take the lead and guide other associates in regard to content development, creation and editing of content, online reputation management, and promotion
- Maintain a working knowledge of SEO including keyword research
- Must be proficient in WordPress, Adobe Photoshop, and Adobe InDesign
HOTEL JULIEN
In the heart of the historic city of Antwerp you will find the upscale and beautifully designed Hotel Julien. This urban retreat offers guests an oasis of tranquillity in a relaxed and welcoming setting. 21 rooms, a bar with lounge, a SPA, a meeting room and a rooftop terrace with cityview.
