Marketing Manager

Horseshoe Bay, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive integrated resort marketing, owning brand, PR, digital presence, and guest-experience activations.

  • Must-have: 3–5 years in hospitality marketing and digital ecosystem management.
  • Standout: Cross-functional project leadership and asset production in a luxury environment.

Job Description

Responsibilities

  • Strategic Growth: Collaborate with the Revenue Management team to leverage data-driven insights into high-impact leisure promotions and seasonal campaigns.
  • Brand Stewardship: Lead the development and execution of brand campaigns, new amenity launches, and comprehensive property-wide initiatives.
  • Public Relations & Media: Oversee the property narrative by managing press releases, media kits, and cultivating strategic partnerships with key influencers and media outlets.
  • Digital Ecosystem Management: Maintain a sophisticated digital presence by overseeing the resort website, social media platforms, email marketing, and Online Travel Agency (OTA) listings.
  • Experiential Marketing: Facilitate on-site activations and brand collaborations to enhance the guest experience and drive engagement.
  • Operations & Asset Management: Direct the marketing calendar and oversee the production of creative assets (photography/videography) while managing third-party vendor relationships.

Requirements

  • 3–5 years of progressive marketing experience within the hospitality, lifestyle, or luxury entertainment sectors.
  • Advanced knowledge of social media ecosystem management (Meta, TikTok, LinkedIn) and digital consumer behavior.
  • Exceptional copywriting, presentation, and storytelling skills with a keen eye for brand consistency.
  • Proven ability to manage complex, cross-departmental projects simultaneously in a fast-paced environment.
  • Bachelor’s degree in Marketing, Communications, or a related field. Proficiency in Microsoft Office is required; experience with Adobe Creative Suite is highly preferred.

Preferred

  • Experience with Adobe Creative Suite is highly preferred.

Benefits

  • Professional Development: Competitive compensation structures with performance-based reviews and access to our Manager in Training (MIT) Program for executive leadership preparation.
  • Health & Wellness: Comprehensive Medical, Dental, and Vision insurance plans, plus a 401(k) with employer matching.
  • Work-Life Balance: Generous paid time off and holiday schedules.
  • Exclusive Perks: Employee access to golf and resort amenities, alongside significant discounts on dining, retail, and global travel through the Crescent Hotels & Resorts and Preferred Hotels networks.
  • Support Services: Subsidized associate housing options, dedicated shuttle services, and meal subsidies.
Horseshoe Bay Resort logo

Horseshoe Bay Resort

Horseshoe Bay Resort is Texas’ premier full-service AAA four-diamond and Conde Nast Readers' Choice award-winning golf resort located on the shores of Lake LBJ only 45-minutes Northwest of Austin, Texas. The 400-room resort is located in the Heart of the Texas Hill Country Wine Region with more than 30 wineries located within 90-minutes of the property.With more than 30,000 square feet of indoor meeting space and picturesque waterfront venues, the resort is renown for destination meetings and weddings throughout the year. The resort host several major events each year including the annual Hot Air Balloon Festival, the Beer by the Bay Music Festival, the Wine Dine and Jazz Festival and the annual Horseshoe Bay Resort Shootout featuring PGA Tour Pros. For reservations call 877-611-0112 or for meeting and wedding information call 830.598.7880.

Founded in 1971
Horseshoe Bay, Texas, USA
474 employees (30 in marketing)

Traffic Signals

Monthly Visitors
32K
Monthly Google Ads Budget
$4.5K
Traffic Source Mix
Search
59.3%
Direct
32.6%
Referral
5.8%
Social
0.9%
Paid
1.2%

Headcount Trend

Current headcount: ~474

Marketing Team

Marketing Team Size
19 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Recent News