Responsibilities

• Develop and execute marketing campaigns that drive brand awareness, lead generation, and home sales.
• Oversee digital and traditional marketing efforts, including signage, social media, email marketing, paid media, content creation, and print materials.
• Oversee digital asset management (DAM), ensuring all marketing materials (photos, videos, floorplans, renderings, brochures, etc.) are accurate, organized, accessible, and up to date.
• Plan and manage community launches, promotional events, and Realtor outreach initiatives.
• Ensure brand consistency and high-quality marketing materials across all platforms.
• Manage relationships with vendors, agencies, photographers, printers, and media partners.
• Ensure cost-effective solutions without compromising quality and brand integrity.
• Continuously research industry trends, competitor strategies, and customer insights to refine marketing approaches.
• Develop creative, out-of-the-box strategies to engage homebuyers and increase market presence.
• Adapt quickly to market changes, sales performance, and business needs by adjusting marketing plans accordingly.