Marketing Manager

Responsibilities

• Referral partnerships (primary focus). Build and maintain relationships with healthcare providers, nursing homes and assisted living communities, financial advisors, CPAs, and realtors. In-person visits, lunch-and-learns, co-hosted workshops, and enough consistent follow-up that we are the firm they think of first. You will track all of it in our CRM so the pipeline is visible and does not live in your head.
• Workshops and events. Own the calendar end to end: scheduling, venues, Eventbrite registration, chamber and community partner coordination, run sheets, room setup, Zoom logistics, email follow-up sequences, and attorney scheduling. You own the attendance number for every workshop.
• Advertising. Plan and buy the mix that fills rooms, across out-of-home, print, and paid social. A 55+ audience makes the channel math different from most consumer marketing and more interesting than it sounds. Negotiate with vendors, manage the spend, and report cost per attendee by channel.
• Social and content. Run Facebook and LinkedIn end to end: content calendar, copy, workshop promotion, and paid campaigns in Meta Ads Manager. Build creative in Canva. You will have a real paid social budget and the latitude to test it against everything else we buy.
• Community presence. Support the firm's community work, including our annual charity run and our podcast.

Requirements

• 2 to 5 years in marketing, partnerships, business development, or events
• Demonstrated end-to-end ownership of events, not event support
• Strong writing: clear emails, social copy, and short ad copy without help
• Hands-on experience running paid social campaigns and reporting on what they returned
• Comfort building relationships with professionals and business owners in person
• Working knowledge of AI tools, or a real interest in getting there fast
• Valid driver's license and willingness to travel locally to venues and partner meetings
• Discretion around confidential client matters

Preferred

• Experience marketing to a 55+ audience, or in legal, senior living, healthcare, or financial services
• Media buying experience, particularly out-of-home
• CRM administration experience