Marketing Manager

Responsibilities

• Develop and execute marketing plans aligned with business and revenue goals.
• Create campaigns that increase bookings, ticket sales, attendance, memberships, and program enrollment.
• Establish performance goals and track results using marketing analytics and KPIs.
• Manage marketing budgets, advertising campaigns, and vendor relationships.
• Maintain consistent messaging, branding, and visual standards across all departments.
• Oversee website content, SEO, user experience, email marketing, CRM efforts, and database growth.
• Plan and manage paid advertising across Google, Meta, and other relevant platforms.
• Lead social media, content calendars, photography, video, print materials, and other creative assets.
• Partner with department leaders on promotions, seasonal attractions, and new initiatives.
• Lead the marketing and on-site execution of resort-wide events.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Five or more years of marketing experience, including leadership responsibilities.
• Strong knowledge of digital marketing, advertising platforms, and analytics.
• Experience managing marketing budgets and campaigns.
• Excellent written, verbal, organizational, and leadership skills.
• Ability to manage multiple projects and priorities simultaneously.

Preferred

• Marketing experience in hospitality, resorts, golf, restaurants, tourism, events, or entertainment.
• Experience with Google Ads, Google Analytics, Meta Ads, email marketing, and CRM systems.
• Graphic design, content creation, or event marketing experience.

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance