Marketing Manager at Helaina | USA | $70K/yr – $95K/yr

Marketing Manager

USA (Hybrid)

$70K/yr – $95K/yrMid Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive B2B marketing for Helaina’s nutraceutical ingredient, turning clinical data into retail-ready benefits and ABM-driven demand.

Own multi-channel GTM plans and budget management to establish the ingredient as the gold standard.
Must-have: 5+ years in B2B Product Marketing or Demand Gen in biotech/nutraceuticals.
Standout: Translate clinical data into ROI-focused benefits for sales and retail.

Job Description

Responsibilities

Develop and execute multi-channel GTM plans to establish our ingredient as the "gold standard" within the nutraceutical and functional food categories.
Own the brand identity, ensuring that our scientific credibility and "Claims-to-Commerce" value proposition are consistent across all stakeholder touch points.
Manage marketing budgets and specialized technical PR/marketing agencies, providing direction for trade show strategy and industry thought leadership.
Drive high-value lead acquisition through targeted account-based marketing (ABM), technical SEO (for formulators and R&D), and strategic industry partnerships.
Optimize the adoption lifecycle by creating high-utility technical assets—white papers, stability data sheets, and application notes—that reduce friction for R&D teams.
Run data-driven experiments to identify new "white space" applications for our ingredient across diverse delivery formats (e.g., powders, gummies, functional beverages).
Distill complex clinical data and bio-manufacturing breakthroughs into compelling, legally compliant structure/function claims that help our customers win at retail.
Conduct market research and competitive intelligence to influence the R&D roadmap, ensuring our product pipeline meets evolving regulatory and sustainability standards.
Act as the liaison between Science and Sales, ensuring technical benefits are translated into commercial ROI.
Equip the sales team with "bottom-of-the-funnel" tools, including technical dossiers, formulation guides, ROI calculators, and best-in-class sampling programs.
Build documentation work streams for regulatory compliance and marketing collateral to ensure all claims are substantiated and accessible.
Monitor KPIs (MQLs, SQLs, formulation trials, and sample-to-contract conversion rates).

Requirements

5+ years of marketing experience, with a proven track record in B2B Product Marketing or Demand Gen. Experience in the biotech, nutraceutical, or specialty ingredient space is required.
You have experience taking a technical or "unseen" product from the lab to a successful commercial launch.
You are comfortable reading clinical studies and can translate into benefits that a Brand Manager understands.
Expert knowledge of CRM systems (e.g., HubSpot), LinkedIn Campaign Manager, and marketing automation tools.
You are proficient in tying technical validation (e.g., pilot results) to validated market needs and financial ROI.
Must be willing to travel up to 25% of the time to engage with key commercial accounts and anchor industry trade shows.

Preferred

Benefits

Medical, dental and vision coverage
Short and long term disability insurance coverage
401k match (up to 3%)
Unlimited vacation days, including an all-company holiday between Christmas and New Year
Paid Parental Leave for both parents + flexible return to work program
Commuter Benefits