Marketing Manager
Foundation
USA (Remote)
$65K/yr - $100K/yrIn-houseFull-timeMid level3+ years exp.
7 hrs ago
Marketing Manager
USA (Hybrid)
$70K/yr – $95K/yrMid Level5+ years expFull time
Posted 7 months ago
Job Summary
Drive B2B marketing for Helaina’s nutraceutical ingredient, turning clinical data into retail-ready benefits and ABM-driven demand.
- Own multi-channel GTM plans and budget management to establish the ingredient as the gold standard.
- Must-have: 5+ years in B2B Product Marketing or Demand Gen in biotech/nutraceuticals.
- Standout: Translate clinical data into ROI-focused benefits for sales and retail.
Job Description
Responsibilities
- Develop and execute multi-channel GTM plans to establish our ingredient as the "gold standard" within the nutraceutical and functional food categories.
- Own the brand identity, ensuring that our scientific credibility and "Claims-to-Commerce" value proposition are consistent across all stakeholder touch points.
- Manage marketing budgets and specialized technical PR/marketing agencies, providing direction for trade show strategy and industry thought leadership.
- Drive high-value lead acquisition through targeted account-based marketing (ABM), technical SEO (for formulators and R&D), and strategic industry partnerships.
- Optimize the adoption lifecycle by creating high-utility technical assets—white papers, stability data sheets, and application notes—that reduce friction for R&D teams.
- Run data-driven experiments to identify new "white space" applications for our ingredient across diverse delivery formats (e.g., powders, gummies, functional beverages).
- Distill complex clinical data and bio-manufacturing breakthroughs into compelling, legally compliant structure/function claims that help our customers win at retail.
- Conduct market research and competitive intelligence to influence the R&D roadmap, ensuring our product pipeline meets evolving regulatory and sustainability standards.
- Act as the liaison between Science and Sales, ensuring technical benefits are translated into commercial ROI.
- Equip the sales team with "bottom-of-the-funnel" tools, including technical dossiers, formulation guides, ROI calculators, and best-in-class sampling programs.
- Build documentation work streams for regulatory compliance and marketing collateral to ensure all claims are substantiated and accessible.
- Monitor KPIs (MQLs, SQLs, formulation trials, and sample-to-contract conversion rates).
Requirements
- 5+ years of marketing experience, with a proven track record in B2B Product Marketing or Demand Gen. Experience in the biotech, nutraceutical, or specialty ingredient space is required.
- You have experience taking a technical or "unseen" product from the lab to a successful commercial launch.
- You are comfortable reading clinical studies and can translate into benefits that a Brand Manager understands.
- Expert knowledge of CRM systems (e.g., HubSpot), LinkedIn Campaign Manager, and marketing automation tools.
- You are proficient in tying technical validation (e.g., pilot results) to validated market needs and financial ROI.
- Must be willing to travel up to 25% of the time to engage with key commercial accounts and anchor industry trade shows.
Preferred
Benefits
- Medical, dental and vision coverage
- Short and long term disability insurance coverage
- 401k match (up to 3%)
- Unlimited vacation days, including an all-company holiday between Christmas and New Year
- Paid Parental Leave for both parents + flexible return to work program
- Commuter Benefits
Helaina
4.0 Glassdoor
Helaina is a biotech company pushing the boundaries of what food can do for health.
Founded in 2019
New York, New York, USA
51 employees (2 in marketing)
0% recommend to a friend
Salaries
Posted range
$70K/yr – $95K/yr
Taken straight from the job posting.
The middle of this range ($83K) is 6% below the median base salary for Marketing Manager roles in the United States ($88K).
Marketing Manager median pay in the United States
Most pay falls between $75K and $105K. Based on 1,187 salaries.
Marketing Team
Marketing Team Size
1 (2% of company)
Funding
Total Funding
$69.6M
Last Raise
$45M
Series B, 1 years ago
Funding History
- Sep 2024Series B • $45M
- Nov 2021Series A • $20M
- Aug 2020Seed • $4M
Traffic Signals
Monthly Visitors
5K
Traffic Source Mix
Search
27.2%
Direct
48.4%
Referral
6%
Social
16.9%
Paid
1.4%
Headcount Trend
Current headcount: ~51
Links
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