Marketing Manager – Healthcare

Responsibilities

• Marketing Strategy & Business Development • Develop and execute marketing initiatives that support patient growth, physician referrals, and organizational objectives. • Conduct in-person outreach to physician practices, urgent care centers, physical therapy clinics, hospitals, employers, and community organizations. • Establish and maintain professional relationships with physicians, practice managers, referral coordinators, and clinical teams. • Identify opportunities to increase referral volume and strengthen the organization's presence in the community. • Evaluate marketing effectiveness and recommend strategies to improve results and operational efficiency.
• Digital Marketing & Social Media • Manage social media content and engagement across platforms, including Facebook, Instagram, and YouTube. • Create engaging marketing materials, including graphics, photography, videos, and promotional content. • Film and edit short-form videos featuring healthcare providers, services, and community initiatives. • Develop content calendars and ensure timely, consistent publishing. • Utilize tools such as Canva and video editing software to produce professional-quality content. • Monitor social media performance, engagement, and campaign effectiveness.
• Community Outreach & Events • Coordinate marketing activities for community events, health fairs, promotional campaigns, and physician outreach initiatives. • Represent the organization professionally at external meetings and events. • Collaborate with clinical and operational leadership to support service-line growth and promotional activities.
• Marketing Operations & Reporting • Coordinate with physicians, clinic leadership, and other departments to ensure accurate, consistent, and medically appropriate messaging. • Track outreach activities, referral development efforts, campaign performance, and marketing results. • Prepare regular updates and reports for executive leadership. • Identify opportunities to improve marketing effectiveness, streamline processes, and reduce unnecessary expenses. • Support internal communications and organizational initiatives as needed.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• Minimum of 3 years of experience in marketing, digital marketing, business development, or community outreach.
• Demonstrated experience managing social media platforms and developing engaging content.
• Proficiency with graphic design and content creation tools, including Canva or comparable applications.
• Experience creating and editing short-form video content.
• Strong written and verbal communication skills.
• Excellent organizational, time-management, and relationship-building abilities.
• Ability to work independently, manage multiple priorities, and meet deadlines.
• Valid driver's license and reliable transportation for local business travel.

Preferred

• Marketing experience within healthcare, medical practices, physician groups, or related healthcare services.
• Experience developing physician referral relationships and conducting healthcare outreach.
• Familiarity with healthcare marketing regulations, patient privacy, and HIPAA considerations.
• Experience tracking marketing performance and presenting measurable results to leadership.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance