HBK CPA

Marketing Manager

New Jersey, USA (Hybrid)

$95K/yr – $130K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end digital marketing engine for wealth management growth, translating campaign performance into qualified leads, pipeline acceleration, and advisor impact.

  • Growth Engine: Develop integrated digital campaigns (SEO/SEM, paid media, content) and optimize funnels for lead capture.
  • Advisor Enablement: Create marketing toolkits, content, and nurture programs in HubSpot to support advisor practices and referrals.
  • Measurement and Optimization: Track ROI across channels, deliver insights, and coordinate with leadership on strategic marketing priorities.

Job Description

Responsibilities

  • Develop and execute integrated digital marketing campaigns to generate qualified leads and drive AUM growth
  • Demonstrated track record of generating qualified leads with measurable conversion rates and cost-per-acquisition metrics in wealth management or financial services
  • Manage SEO/SEM strategies, paid advertising, and digital media campaigns
  • Optimize website content, landing pages, and conversion funnels for lead capture
  • Implement marketing automation and email nurture campaigns through HubSpot
  • Track and analyze digital performance metrics, providing actionable insights and recommendations
  • Execute social media strategies for firm and advisor personal branding
  • Develop and manage seminar and webinar marketing programs
  • Partner with HBKS Business Development Director Mike Baldovski on growth initiatives
  • Support individual advisor marketing and practice management needs