Marketing Manager

Responsibilities

• Lead the development and execution of comprehensive marketing strategies that align with our firm's mission and values.
• Design and execute campaigns and manage email marketing through CRM and marketing channels.
• Collaborate with cross-functional teams to create and implement campaigns that enhance client engagement and brand awareness.
• Analyze market trends and client feedback to refine our marketing approach, ensuring we meet the evolving needs of our audience.
• Oversee the creation of compelling content that communicates our commitment to education, trust, and collaboration.
• Manage and mentor a dynamic marketing team, fostering a culture of innovation and continuous improvement.
• Coordinate with external partners and vendors to optimize marketing efforts and expand our reach.
• Monitor and report on the effectiveness of marketing initiatives, using data-driven insights to guide future strategies and decisions.
• Manage the department budget to ensure ROI and COA align with expectations and annual targets.
• Own the marketing tech stack and CRM with a working knowledge of technical SEO and the vernacular that would allow effective communication internally and with external partners.

Requirements

• Experience in developing and executing comprehensive marketing strategies that align with organizational goals.
• Ability to collaborate effectively with cross-functional teams to create impactful campaigns.
• Proven track record of analyzing market trends and client feedback to refine marketing approaches.
• Strong skills in overseeing the creation of compelling content that communicates core principles.
• Experience in managing and mentoring a marketing team, fostering a culture of innovation.
• Ability to coordinate with external partners and vendors to optimize marketing efforts.
• Proficiency in monitoring and reporting on the effectiveness of marketing initiatives using data-driven insights.
• Budget management and ownership in alignment with Firm budgets.