Marketing Manager (Growth/Product) at DigiCert | Florida, USA

DigiCert

Marketing Manager (Growth/Product)

Florida, USA (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Lead go-to-market and marketing execution for DigiCert SMB cybersecurity SaaS, owning campaigns, messaging, and analytics to drive revenue.

Own go-to-market strategy and campaign planning with measurable KPIs
Must-have: 5+ years marketing with revenue impact
Standout: Experience with technical audiences and analytics tools

Job Description

Responsibilities

Build a deep understanding of our products, the problems they solve, how customers use them, and how they compare to competing products.
Plan marketing campaigns/tactics to achieve our current goals (eg. SaaS signups).
Work with our creative resources (in-house and freelance) to create stand-out marketing campaigns with clear, compelling messages and engaging visuals.
Launch, manage, and iterate marketing campaigns to efficiently achieve their KPIs.
Use analytics to measure and optimize key metrics, including conversion rate, free-trial upgrade rate, retention rate, CLV, etc.
Work together to test and iterate new tactics to continue meeting our goals in a new world of zero-click searches, generative AI, and link-free social media feeds.

Requirements

5+ years of relevant marketing experience, with an emphasis on driving measurable revenue.
Experience working in website technology (web hosting, web development, etc.) and/or cybersecurity—able to understand, use, and converse fluently about products in the space.
Relevant education (for example: bachelor’s degree in marketing; industry certifications such as CXL, Hubspot, MECLABS Institute, DigitalMarketer; or other relevant professional certifications or education).
Experience working with several digital marketing channels such as email, SEM, digital advertising, ABM, SEO, etc.
Proven ability to develop and communicate marketing messages that drive conversions (product positioning, copywriting, value proposition development, etc.)
Experienced working with analytics tools such as Google Analytics, PowerBI, Google Looker Studio, etc.
Proven ability to learn technical topics and understand/communicate with highly technical audiences.

Preferred

Experience in B2B SaaS / cybersecurity / web hosting industries
Experience in entrepreneurial/startup environments
Hands-on experience related to websites, web hosting, servers, etc.

Benefits

Generous time off policies
Top shelf benefits
Education, wellness and lifestyle support
DigiCert offers a competitive benefits package for all of our full-time employees.

DigiCert

3.9 Glassdoor

As the leading provider of digital trust, DigiCert solutions help you engage online with confidence, knowing your data and connections are secure. From enterprise solutions to software security, identity management to IoT, and DNS to quantum cryptography, DigiCert is trusted around the globe by individuals, businesses, governments, and 90% of Fortune 500 companies.

Founded in 2003

Lehi, Utah, USA

1.8K employees (121 in marketing)

www.digicert.com

73% recommend to a friend

78% CEO approval