Marketing Manager, Growth & Product Marketing

New York City, NY (Hybrid)

$120K/yr – $140K/yrMid Level6+ years expFull time

Posted 10 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the market-facing narrative for Stellar's core platform and new features, driving end-to-end GTM and aligning Growth, Product, and Sales to fuel demand and ABM programs.

  • Define positioning and messaging across payor and provider audiences
  • Enable field teams with training, FAQs, and collateral
  • Collaborate cross-functionally to run multi-channel ABM campaigns

Job Description

Responsibilities

  • Shape how the market understands Stellar: You’ll own the positioning and messaging for our core platform and new features, driving the end-to-end GTM process. Translating complex product capabilities into clear, compelling narratives for payor and provider audiences, and making sure those narratives stay current as the product evolves.
  • Partner on ABM (Account-Based Marketing) campaigns: You’ll partner with our Sales team to develop ABM strategies, and then help execute multi-channel campaigns targeting our highest-priority health plan prospects — across channels like email, LinkedIn, and content. This role isn’t focused on owning paid channels.
  • Be the bridge between Growth, Product and Ops. You'll shape messaging based on what you're hearing in the field, and feed market signals back to inform what we build. As a core cross-functional connector, you’ll be key to driving internal awareness and alignment on initiatives.
  • Enable market-facing teams. Equip the Growth and broader team with the talk tracks, one-pagers, FAQs, and training materials they need to represent Stellar accurately.
  • Stay sharp on the competitive landscape. Monitor competitors and market developments in value-based care. Use what you learn to sharpen our positioning and surface new angles.
  • Help own the marketing operations layer. You’ll help manage our marketing tech stack to maintain clean data, reliable attribution, and clear visibility into what's working.

Requirements

  • 6-8 years of B2B marketing experience is required, with demonstrated depth in product marketing and working knowledge of growth marketing/demand-gen. We're looking for a generalist who can flex across both — this is not a paid-channels specialist role.
  • Healthcare fluency with experience navigating the payor/provider landscape is required, and value-based care — is strongly preferred.
  • You have experience supporting a B2B sales organization, and are proficient at using CRM and marketing automation tools. Experience with Salesforce and/or Hubspot is strongly preferred.
  • You're a good storyteller who can take a technical concept and turn it into a clear value story.
  • You bring a start-up mindset: a self-starter who prefers building the playbook over following one, and who's comfortable with ambiguity and working on a lean team.
  • This is an individual contributor role — we're looking for someone who's genuinely energized by hands-on work (writing the copy, building the campaign, running the analysis themselves) rather than someone looking to direct others through it. No job is too small for you — this is a small team, and it's truly all hands on deck.
  • You have a proven ability to drive consensus across stakeholders and manage external agencies or contractors to scale impact.
  • You proactively use AI tools to accelerate your approaches and outputs, for things like research, content production, and campaign creation.

Benefits

  • Medical, Dental and Vision Benefits
  • Flexible PTO
  • Universal Paid Family and Caregiver Leave
  • Wellhub+ Gym Memberships
  • Pre-tax commuter benefits, HA, FSA plans
  • Company sponsored One Medical memberships and Citibike memberships
  • Medical Travel Benefits
  • JOON, a flexible lifestyle spending account that gives our team a monthly stipend to spend on what matters most to them
  • Stock Options & a 401k matching program
  • A broad calendar of company sponsored social events that for our in-office and remote employees
Stellar Health logo

Stellar Health

3.5 Glassdoor

Stellar Health is a healthcare technology company redefining value-based care delivery for healthcare providers. Through our industry-leading microincentive platform, providers and their care teams receive in-workflow prompts to efficiently close care and quality gaps. Every value-based care activity is rewarded monthly, real-time feedback loops are realized, and overall patient care is enhanced. By shifting the existing financial model, Stellar Health is ushering in a new era of shared accountability for provider networks everywhere.

Founded in 2018
New York, New York, USA
225 employees (10 in marketing)
54% recommend to a friend
52% CEO approval

Traffic Signals

Monthly Visitors
5.2K
Traffic Source Mix
Search
50.1%
Direct
32.2%
Referral
5.4%
Social
9%

Headcount Trend

Current headcount: ~225

Marketing Team

Marketing Team Size
10 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$75.1M
Last Raise
$60M
Series Unknown, 4 years ago

Funding History

  • Apr 2022
    Series Unknown
  • Sep 2021
    Series B • $60M
  • May 2020
    Series A • $10.2M

Recent News