Responsibilities

• Take campaign briefs, creative assets, audience targets, and strategic direction from the Director and independently build and launch campaigns across Meta, Google (Search, Display, YouTube), TikTok, and other paid channels — with minimal hand-holding.
• Structure campaigns with best-in-class account architecture, ensuring proper segmentation, naming conventions, tracking, and budget allocation from day one.
• Own the end-to-end setup of new campaigns including audience builds, creative trafficking, UTM tagging, pixel verification, and QA before launch.
• Move quickly and efficiently — you know how to get campaigns live without sacrificing quality or attention to detail.
• Own daily and weekly optimizations across all active campaigns, including bid management, budget pacing, audience refinement, and creative rotation.
• Monitor performance against KPIs including CAC, ROAS, CTR, CVR, and CPA, and make proactive adjustments to keep campaigns on track.
• Conduct regular account audits to identify structural inefficiencies, budget waste, or missed opportunities, and implement improvements.
• Diagnose underperforming campaigns quickly — identifying whether issues are rooted in creative, audience, bid strategy, landing page, or offer — and take action.
• Receive creative assets and ad copy and expertly traffic them into platforms, ensuring proper specs, placements, and formats are applied across each channel.
• Execute structured creative tests with clear hypotheses, proper isolation of variables, and consistent tracking to generate reliable learnings.
• Maintain a detailed creative testing log and synthesize results into clear performance summaries that inform future briefs and creative direction.
• Stay on top of new ad formats, placements, and creative best practices across platforms and proactively recommend tests to the Director.
• Design and run incrementality tests using platforms such as Haus or similar tools to validate channel contribution and improve budget allocation decisions.
• Understand attribution nuances across channels and apply that knowledge when interpreting performance data and making optimization recommendations.
• Contribute to building a measurement culture on the team — bringing rigor, curiosity, and a test-and-learn mindset to everything you do.
• Pull and synthesize platform data into clear weekly and monthly performance reports, with insights and recommendations, not just numbers.
• Work closely with the Director of Growth Marketing to stay aligned on strategy, flag issues early, and surface opportunities as they emerge.
• Collaborate with creative, data, lifecycle, and web teams to ensure campaigns are set up for success across the full funnel.
• Bring a point of view — you are not just an executor, you are a thought partner who proactively contributes ideas and observations.

Requirements

• 5+ years of hands-on paid media experience with deep expertise in Meta Ads Manager and Google Ads — you know these platforms inside and out.
• You can receive a brief, assets, and direction and independently build and launch a campaign end-to-end without needing step-by-step guidance.
• Expert-level understanding of campaign structure, audience segmentation, bidding strategies, and creative best practices across platforms.
• Analytically sharp — you can read performance data, identify what is and is not working, and translate findings into clear actions and recommendations.
• Experienced with incrementality testing and measurement tools such as Haus, Triple Whale, Northbeam, or similar.
• Highly organized and detail-oriented, with strong QA instincts — you catch mistakes before they go live.
• A proactive communicator who keeps their manager informed, flags issues early, and brings solutions not just problems.
• Comfortable working in a fast-paced, high-growth environment where priorities shift and speed matters.
• Proficient with or eager to leverage AI tools to improve workflow efficiency, creative testing, and campaign performance.

Nike to Have

• TikTok Ads experience is a strong plus; familiarity with emerging and streaming/OTT channels is a bonus.
• Familiarity with tools such as Google Analytics, Looker, Triple Whale, or similar analytics platforms.
• Understanding of landing page performance and CRO principles as they relate to paid media.
• Experience working directly with or in support of a senior growth or performance marketing leader.

Benefits

• Medical, Dental, and Vision
• Commuter Benefits
• Life & STD Insurance
• Company match on 401 (k)
• Flexible Time Off (FTO)
• Equity