Responsibilities

• Plan, execute, and optimize multi-channel campaigns across email, SMS, paid ads, social, and web.
• Build and manage structured promotional calendars aligned with revenue goals and key business initiatives.
• Own campaigns end-to-end: concept, execution, performance tracking, and optimization.
• Manage and optimize paid advertising campaigns (Meta, Google, or similar platforms).
• Allocate budgets, test creative and audiences, and improve performance over time.
• Drive measurable growth in leads, bookings, and revenue.
• Write clear, compelling, on-brand copy for email campaigns, ads, landing pages, and web content.
• Create or oversee visually cohesive marketing assets with a strong attention to design and detail.
• Ensure all marketing outputs-emails, landing pages, ads, and digital content-are polished, elevated, and aligned with brand standards.
• Execute within tools like Canva or Adobe when needed to bring campaigns to life.