Marketing Manager, Global Growth Marketing- VELYS

Responsibilities

• Lead downstream marketing strategies, annual marketing plans, and commercial programs that drive portfolio adoption, utilization, revenue growth, and profitability.
• Own lifecycle management and portfolio optimization initiatives, including product transitions, portfolio simplification, margin improvement, and end-of-life planning.
• Assess market research, customer insights, competitive dynamics, portfolio performance, and financial results to prioritize investments and improve business performance.
• Lead commercialization and launch execution for new products, portfolio enhancements, and strategically sourced technologies developed with external manufacturing and innovation partners.
• Partner with regional and local marketing and sales teams to develop customer conversion, demand generation, pricing, and market execution strategies.
• Develop positioning, value propositions, multichannel marketing programs, sales enablement tools, communications, and commercial education that support customer acquisition, retention, and utilization.
• Collaborate across Sales, Global Strategic Marketing, Finance, Supply Chain, R&D, Quality, Regulatory, Healthcare Compliance, and external partners to ensure commercial readiness, supply continuity, and lifecycle execution.
• Manage assigned budgets and track forecasts, key performance indicators, portfolio risks, and growth opportunities, providing actionable recommendations to business leadership.
• Support customer-facing commercial activities, including customer meetings, field visits, industry events, product demonstrations, laboratory programs, and procedure or surgical evaluations, to gather insights, enable adoption, strengthen relationships, and support market development.

Requirements

• Bachelor's degree in Marketing, Business, Engineering, Life Sciences, Healthcare, or a related field required; MBA or advanced degree preferred.
• Minimum 5 years of progressive experience in marketing, product management, commercialization, business development, or related field.
• Experience in downstream marketing, product commercialization, lifecycle management, portfolio optimization, or capital equipment marketing.
• Strong commercial, analytical, and financial acumen, including experience with business planning, forecasting, pricing, project management, budgets, and performance tracking.
• Demonstrated ability to manage multiple initiatives and drive tactical execution across a matrixed organization.
• Strong communication, presentation, and stakeholder-management skills, with the ability to influence without direct authority.
• Medical device, orthopedic, capital equipment, or healthcare industry experience preferred.
• Ability to work in operating room and cadaver lab environments and travel up to 25%, including domestic and international travel, to support customer-facing activities, laboratory programs, industry events, procedure or surgery observation.

Preferred

• Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Inclusive Leadership, Industry Analysis, Leadership, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Resource Allocation, Stakeholder Management, Strategic Thinking

Benefits

• Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
• This position is eligible to participate in the Company’s long-term incentive program.
• Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits: Vacation –120 hours per calendar year Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year Holiday pay, including Floating Holidays –13 days per calendar year Work, Personal and Family Time - up to 40 hours per calendar year Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year Caregiver Leave – 80 hours in a 52-week rolling period10 days Volunteer Leave – 32 hours per calendar year Military Spouse Time-Off – 80 hours per calendar year