Responsibilities

• Working with product research and conference program management to develop a deep understanding of product offerings and conference agenda to successfully develop, position, package, and communicate the value proposition of Gartner and the conference to potential attendees
• Developing segmentation, competitive differentiation, targeted marketing, and market opportunity assessments
• Creating value-based product/conference messaging & positioning, competitive differentiation, and story lines for conference promotion (both existing and new launches) through emails, collateral, video, web, SEM and other channels
• Driving/consuming external client and conference attendee survey data from Customer Insights to inform campaign strategy and launch
• Leveraging Digital Marketing Center of Excellence and analytics tools to inform and identify the best channel mix to drive best possible ROI on campaign spend
• Defining and executing campaigns aligned with buyer journey – from lead acquisition to registration, leveraging re-targeting efforts to maximize overall engagement
• Improving sales teams’ ability to authentically engage with segments through easy-to-absorb prospect conversation scripting and conference materials, in addition to maintaining central repository for sales support tools
• Cultivate and execute on program-specific promotional opportunities (conferences, co-branding partnerships, etc.) that help to generate leads and build sales pipelines
• Executing all campaign elements, continually reviewing performance metrics, identifying innovative new ways to drive demand, and revising campaigns accordingly
• Actively monitoring demand conversion and registrations, identify challenges and solutions, and report results to stakeholders
• Interacting directly with various functional groups, developing/presenting marketing plans and influencing their thinking on and approach to conference messaging and promotion

Requirements

• Metrics-driven and insatiably curious with a minimum of 5+ years’ experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels
• Bachelor’s degree preferred
• Exceptional project management skills
• Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion
• Data-driven and analytical; experience with Google Analytics a plus
• Great interpersonal, collaborative and communication skills
• Email marketing, with marketing automation experience such as Eloqua or similar
• Experience with fundamental principles of design
• SEO/SEM
• Web content creation and content management skills; experience with Adobe Experience Manager a plus
• Left Brain + Right Brain by nature; understand data and analysis and be able to use it to calibrate campaigns and create better content/copy
• Willingness to travel minimum 10% per year both regionally and internationally

Benefits

• Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
• In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.