Marketing Manager, Gaming Events - ReedPop

Norwalk, CT (On-site)

$65K/yr – $109K/yrSenior LevelFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end to end PAX games events marketing from strategy and positioning to cross‑functional execution, with a focus on attendee growth, retention, and engagement.

  • Own event marketing campaigns and ROI reporting that tie to attendee acquisition and engagement across multiple events.
  • Lead the marketing team, PR partners, and vendors, while managing budgets and calendars for year round activity.
  • Turn audience insights into effective digital content and coordinate with research partners to sharpen messaging and assets.

Job Description

Responsibilities

  • Develop strategy, positioning, and key communications for the PAX games events portfolio in partnership with Event Managers and cross‑functional teams
  • Lead and support the PAX marketing team, external PR partners, and contracted vendors
  • Plan and execute comprehensive marketing campaigns focused on attendee acquisition, retention, and engagement
  • Build and manage a year‑round, multi‑event marketing and communications calendar
  • Track, analyze, and report on performance metrics and ROI, proactively sharing insights and progress
  • Collaborate with research partners to translate audience data into effective digital content
  • Oversee marketing budgets, invoicing, and cost centers across multiple events each year
  • Ensure quality, accuracy, and timely delivery across all marketing activities

Requirements

  • Demonstrate experience delivering marketing for consumer brands, events, or comparable audiences
  • Experience running targeted, high‑return ad campaigns preferred
  • Have experience with Adobe Creative Suite (InDesign, Illustrator, and Photoshop) or designing branded marketing assets with Canva
  • Possess strong copywriting, communication, and stakeholder collaboration skills
  • Be experienced with social media marketing, digital advertising, brand positioning, and marketing analytics
  • Have practical knowledge of major social platforms and advertising tools, including Meta, Google, and TikTok
  • Demonstrate an organized, proactive approach with strong attention to detail and ownership of outcomes
  • Have the ability to adapt in a fast‑paced environment with changing priorities and timelines
  • Possess a collaborative mindset that values learning, feedback, and shared success
  • Be willing to travel domestically and internationally several times per year, including some weekends

    Benefits

    • We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long‑term goals.
    • Working Pattern
    • Working flexible hours – flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
    • We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.
    RX Global logo

    RX Global

    At RX, we help businesses grow - whether you’re an individual, a community, or an organization. We take events to the next level, combining in-person experiences with smart data and digital tools to connect people, products, and opportunities.With 400+ events across 22 countries, we create moments that matter—online, in person, or both. We’re also turning our flagship events into year-round communities across 42 industries—from aerospace to pop culture, beauty to construction. Whatever you’re into, we make it easier to connect, learn, and grow.We’re committed to doing it responsibly, fostering inclusion, and creating spaces where everyone can thrive.As part of RELX, a global leader in information and analytics, we combine scale, insight, and innovation to help businesses succeed.

    Founded in 1968
    Richmond Upon Thames, England, GBR
    3K employees (612 in marketing)

    Traffic Signals

    Monthly Visitors
    151.2K
    Traffic Source Mix
    Search
    26.4%
    Direct
    46.9%
    Referral
    24.5%
    Social
    1.5%
    Paid
    0.6%

    Headcount Trend

    Current headcount: ~3K

    Marketing Team

    Marketing Team Size
    516 (17% of company)

    Recent News