Marketing Manager

Responsibilities

• Content Strategy & Planning
• Develop and own the content marketing strategy aligned with overall marketing and business objectives for the K–12 segment.
• Conduct/tap into audience and persona research to understand educators’, administrators’, and families’ needs, challenges, and motivations.
• Build and manage a content calendar that integrates campaign launches, seasonal education themes, and thought leadership topics.
• Content Creation & Production
• Write, edit, and produce high-quality content, including blogs, emails, videos, social media posts, case studies, newsletters, and web copy.
• Partner with subject matter experts, educators, and marketing colleagues to create authentic, credible, and relevant content.
• Oversee video production, including storyboarding, scripting, and collaborating with creative or external production partners. Generate library of light-touch, ai-assisted video assets for enagement.
• Campaign & Demand Generation
• Plan and execute integrated marketing campaigns—including email, paid, and organic channels—to generate awareness and qualified leads.
• Develop and manage nurture programs that move prospects through the funnel from awareness to conversion.
• Collaborate with sales and business development teams to align marketing campaigns with pipeline priorities and revenue goals.
• Distribution & Promotion
• Manage and optimize distribution of content across digital channels—website, social media, email, paid campaigns, and partner platforms.
• Leverage SEO, SEM, and social media best practices to increase reach and engagement.
• Measurement & Optimization
• Define and track KPIs such as social engagement, web traffic, lead generation (MQL and SQL), content ROI, funnel impact, conversion rates.
• Use analytics tools (e.g., Google Analytics, HubSpot, or similar) to measure content performance and optimize based on insights.
• Continuously test and iterate on content formats, messages, and distribution strategies.

Requirements

• 5+ years’ experience in content marketing or related field, ideally within education or mission-driven organizations
• Strong creative marketing skills including writing, storytelling, and editorial skills
• Experience creating and managing multi-channel content strategies including video, social, and blogs
• Proficiency with ai-assisted content generation platforms for video, copy, social and other channels
• Proficiency with CRM, marketing automation tools like HubSpot, and analytics platforms
• Demonstrated ability to balance creativity with data-driven optimization
• Problem solving skills
• Attention to detail
• Views feedback as a gift
• Ability to work independently and collaboratively
• Strong time-management skills and multitasking ability

Preferred

• Experience in education or mission-driven organizations
• Familiarity with Adobe Creative Suite (e.g., Adobe Premiere, Photoshop, Illustrator, InDesign, Firefly) is a plus, but not required

Benefits

• Competitive base with eligibility for additional performance bonus
• Ability to work remotely
• Laptop computer and other needed equipment
• Education & Tuition Reimbursement up to $1,000 annually
• 401k Savings Plan with employer contribution
• Medical, Dental, & Vision Insurance
• Life, AD&D, and Disability Insurance
• Employee Assistance Program, Mental Health Support, and Well-Being Programs
• 3 weeks Company-Paid Parental Leave
• Flexible Time Off, 6 Paid Sick Days, 11 Paid Company Holidays