Responsibilities

• Help develop and execute annual brand and integrated marketing plans
• Work closely with advertising, media, social, PR, influencer, research and other agency partners
• Develop agency briefs and lead programs from strategy and creative development through execution and measurement
• Manage digital, social, influencer, video, media and consumer activation programs
• Track campaign performance and translate data into insights, recommendations and actions
• Partner with Sales and Category Management to develop customer and shopper marketing programs
• Support innovation and new product launches, including consumer insights, positioning, packaging and launch activation
• Monitor consumer, category, competitive and cultural trends and identify opportunities for the brand
• Work cross-functionally with Sales, Innovation, R&D, Category Management, Operations, Finance, Food Safety and other teams
• Manage marketing budgets, timelines and agency deliverables

Requirements

• 5+ years of progressive marketing experience in Consumer Packaged Goods (CPG), specifically within the food industry
• Bachelor's degree in Marketing, Business or a related field; MBA is a plus
• Experience developing and executing integrated consumer marketing programs
• Strong experience working with external marketing agencies
• Digital, social media and influencer marketing experience
• Experience supporting innovation and new product launches
• Strong analytical and financial skills with the ability to turn data into actionable insights
• Excellent project management, communication and presentation skills
• Ability to influence and collaborate effectively across a matrixed organization
• A self-starter who is comfortable managing multiple priorities in a fast-paced environment