Responsibilities

• Develop and execute multi-channel marketing campaigns across Google, Meta, LinkedIn, and relevant franchise portals and broker networks
• Create and refine franchise recruitment content and collateral, including landing pages, email campaigns, presentations, social media content, and other marketing materials
• Plan and support franchise recruitment initiatives, including webinars, discovery events, franchise expos, and virtual information sessions
• Manage and optimize marketing automation workflows, owning segmentation and nurturing strategies
• Analyze campaign performance, lead quality, and conversion metrics to identify opportunities for optimization and improve marketing effectiveness
• Partner with Franchise Development, agency partners, and internal stakeholders to align marketing efforts with franchise growth goals
• Test messaging, creative, audiences, and campaign strategies to uncover new opportunities for improving engagement and lead generation

Requirements

• You have 3+ years of professional marketing experience developing and executing multi-channel marketing campaigns; franchise development, lead generation, or agency experience is strongly preferred
• You’ve managed full-cycle marketing campaigns, including planning, execution, optimization, testing, and performance reporting
• Proficient using Google Analytics, Looker Studio (or analogous), and Hubspot to create, manage, and measure campaign performance; SEO experience a plus
• Knowledgeable about email marketing, including creating drip campaigns, audience segmentation, and setting up automated workflows
• Prior experience managing paid search and digital advertising campaign
• Analytical and data-informed, you translate performance insights including cost per lead, cost per sale, conversion rates, and lead volume into actionable recommendations
• Excellent project management and organizational skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Clear communicator and collaborative partner who enjoys working across teams to achieve shared goals.
• Resourceful, adaptable, and self-directed, you’re comfortable taking initiative, solving problems, and finding creative ways to improve results