Responsibilities

• Plan and execute email, digital, social, and lead-generation campaigns.
• Support lead nurturing and customer engagement throughout the customer journey.
• Monitor campaign performance and identify opportunities to improve results.
• Create and maintain sales collateral, presentations, and customer-facing assets.
• Support product launches and translate product value into clear marketing messaging.
• Partner with Sales and Customer Success to support pipeline and customer retention.
• Create blogs, newsletters, case studies, customer stories, social content, and video content.
• Manage and update website content.
• Support thought leadership and customer advocacy initiatives.
• Promote and manage events: Support conferences, webinars, and industry events from promotion through follow-up.

Requirements

• 3–6 years of B2B marketing experience, preferably in SaaS, EdTech, higher education, research, or technology.
• Experience marketing to or supporting universities, research institutions, innovation leaders, or corporate partners.
• Experience executing campaigns across email, social, content, webinars, and events.
• Strong writing, communication, organization, and project management skills.
• Ability to independently manage multiple priorities and execute with minimal oversight.
• Strong analytical mindset with the ability to measure campaign results and identify opportunities for improvements, and use data to optimize marketing efforts.
• Comfortable working in a remote, fast-paced environment.

Preferred

• Experience in the higher education, research commercialization, technology transfer, or innovation ecosystem.
• Experience with B2B SaaS marketing.
• Experience supporting conferences, trade shows, and webinars.
• Familiarity with CRM, email marketing, webinar, automation, and analytics platforms.
• Interest in AI, emerging technology, and innovation.

Benefits

• Employees receive an unlimited paid time off policy and are eligible for health, dental, and vision insurance benefits.