Marketing Manager

District of Columbia, USA (Hybrid)

$65K/yr – $75K/yrMid Level4+ years expFull time

Posted 7 days ago

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Job Summary

Own the end-to-end marketing support for partnership campaigns, delivering assets, coordinating timelines, and aligning cross-functional teams to meet brand standards and deadlines.

  • Own day-to-day execution and material production across digital, print, and event assets.
  • Coordinate with partners and MarComm to translate goals into clear deliverables.

Job Description

Responsibilities

  • Lead day-to-day execution of marketing components for assigned partnership campaigns — producing assets, managing timelines, and ensuring cross-functional delivery on time and within scope.
  • Develop and manage campaign materials, including digital assets, simple video elements, website landing pages, toolkits, print collateral, and event signage aligned to First Book brand standards.
  • Manage the production of printed and digital organizational materials — presentations, one-pagers, sell sheets, and reports — coordinating stakeholder input and moving projects forward efficiently.
  • Manage day-to-day execution of marketing components for assigned partnership campaigns.
  • Coordinate with partnership staff and MarComm teammates to translate campaign goals into clear marketing deliverables.
  • Produce and manage campaign materials, including digital assets, simple video elements, website landing pages, toolkits, print collateral, and event signage.
  • Coordinate production schedules and track deliverables to ensure deadlines are met.
  • Support the execution of digital, traditional, and social media campaign elements in collaboration with MarComm colleagues.
  • Monitor campaign performance metrics and compile reports on results.
  • Identify opportunities to enhance campaigns through additional content or digital tactics when appropriate.

Requirements

  • Bachelor’s degree (BA/BS) in Marketing, Communications, Business, or a related field required.
  • 4+ years of experience in marketing, communications, or project management.
  • Demonstrated experience executing digital marketing campaigns and producing multi-channel marketing materials.
  • Experience managing campaigns, partnerships, or multi-step projects from concept through delivery.
  • Experience working with WordPress or a comparable CMS.
  • Canva and WordPress proficiency required.
  • Strong writing, editing, and proofreading skills with the ability to adapt content across formats and audiences.
  • Familiarity with social media strategy, digital content, and basic performance tracking metrics.
  • Strong organizational and time-management skills with a demonstrated ability to manage multiple projects simultaneously.
  • Collaborative, solutions-oriented team player with strong interpersonal skills.

Preferred

  • Familiarity with Marketing Cloud, Adobe Photoshop, or InDesign.
  • Experience with Google Analytics, data reporting, or basic HTML.
  • Cause marketing experience.

Benefits

  • Medical and dental insurance coverage.
  • Life insurance and Accidental Death and Dismemberment (AD&D) coverage.
  • Paid vacation and sick leave.
  • 12 paid holidays annually.
  • 401(k) retirement plan with employer matching contributions.
  • Employer-provided parking stipend (Washington, DC).
First Book logo

First Book

Education transforms lives. First Book is building a world where every child has access to a quality education. We work to remove barriers to education and level the playing field for kids in need. At the heart of our work are the 600,000+ members of the First Book Network, the largest online community of individual educators, professionals and volunteers dedicated to supporting children living in low-income communities across North America. This Network is the key to creating lasting change. Through our research arm, First Book Research & Insights, we conduct studies that aggregate their voices to identify challenges, needs, and solutions. To address their needs, we provide free and low-cost books, resources and access to leading experts through the First Book Marketplace, which uses aggregated buying power to support their work. Founded in Washington D.C. in 1992 as a nonprofit social enterprise, First Book is dedicated to eliminating barriers to learning and inspiring young minds. Learn more at firstbook.org and visit our award-winning eCommerce website at fbmarketplace.org.

Founded in 1992
Washington, District of Columbia, USA
115 employees (16 in marketing)

Traffic Signals

Monthly Visitors
27K
Monthly Google Ads Budget
$686
Traffic Source Mix
Search
26.6%
Direct
28.3%
Referral
4%
Social
0.5%
Paid
0.4%

Headcount Trend

Current headcount: ~115

Marketing Team

Marketing Team Size
13 (11% of company)
Marketing Roles Posted (Last 30 Days)
2