Marketing Manager

Rochester, NY (Hybrid)

$70K/yr – $85K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the division's marketing mandate from strategy through execution, turning complex product details into assets and messaging for prospects and referral sources, while coordinating with sales and partners to deliver measurable campaigns.

  • Account-based and division-wide programs tied to pipeline and awareness, with asset creation from brochures to social content.
  • Own push communications, campaign planning, and performance reporting with budget stewardship.
  • Collaborate across sales and partners to align on strategy, priorities, and measurable outcomes.

Job Description

Responsibilities

  • lead the development and execution of marketing initiatives for their designated sales division
  • building awareness, driving engagement, and inspiring loyalty among prospects and referral sources by translating sophisticated product and process information into compelling messaging, training materials, and thought leadership
  • Key responsibilities include leading push communication strategies, developing account-based and division-wide marketing initiatives, and producing and maintaining a wide range of marketing assets— from technical brochures and case studies to social media content and presentations
  • The Marketing Manager will collaborate closely with sales teams and external partners to set strategies, coordinate projects, and champion initiatives that drive measurable results
  • This role carries a high degree of responsibility and authority, managing the division’s marketing strategy from ideation to completion, including budget management and campaign performance reporting

Requirements

  • Bachelor’s degree or equivalent combination of education, training, and experience, with at least 3 years of experience in marketing, communications, or a related field
  • Strong attention to detail, time management, and organizational skills
  • Demonstrated ability to independently set strategy and execute on ideas
  • Skilled in managing multiple projects simultaneously without compromising quality
  • Ability to independently prioritize and reprioritize tasks based on changing needs
  • Commitment to professional development and continuous learning
  • Strong interpersonal skills with the ability to advocate for ideas and foster alignment across teams
  • Experience with InDesign and PowerPoint
  • Experience with Illustrator, project management, event management, and B2B marketing will be considered a plus

Preferred

  • Experience with Illustrator, project management, event management, and B2B marketing will be considered a plus

Benefits

  • outstanding compensation & benefits, including 401(k) match, a free on-site gym, paid parental leave, and subsidized childcare, and a flexible hybrid schedule, among many others.
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First American Equipment Finance

First American Equipment Finance is headquartered in Rochester, NY and is a wholly owned subsidiary of Los Angeles, CA-based City National Bank, an RBC Company. First American is ranked among the largest equipment finance companies in the United States, and provides equipment financing to the most creditworthy and sophisticated commercial borrowers in the country. Our vision is to become the best company to work for and the best company to work with:#1 Best Company to Work for in New York by Best Companies Group#1 Top Workplace in Rochester (mid-size) by Energage #9 Top Workplace in USA (mid-size) by Energage #3 FORTUNE Best Workplaces in New York (small & medium category)#4 FORTUNE Best Workplaces in Financial Services (small & medium category)#16 FORTUNE Best Medium-size Workplaces in the U.S. #14 FORTUNE Best Workplaces for Millennials (small & medium category)#74 PEOPLE Companies That Care#25 Largest equipment finance company in the U.S. (by new business volume) by Monitor First American is an RBC company and a subsidiary of City National Bank Member FDIC.© 2025 First American Equipment Finance. All rights reserved.

Founded in 1994
Victor, New York, USA
324 employees (21 in marketing)