Marketing Manager

Responsibilities

• Marketing Strategy & Execution - Develop and execute comprehensive marketing strategies that align with company objectives and sales goals. - Lead the planning, direction, and implementation of all marketing programs, campaigns, promotions, and initiatives. - Create and manage multi-channel marketing campaigns, including email marketing, social media, paid advertising, print marketing, SEO, and content marketing. - Produce engaging content for the company website, blog, and other marketing platforms to attract and convert target audiences. - Analyze consumer behavior, campaign performance, and market trends to optimize marketing effectiveness.
• Event Management - Plan, coordinate, and oversee company sales and marketing events, including: - Food shows and mini-shows - Customer and industry events - Sales meetings - Promotional campaigns and special programs - Ensure successful event execution while maximizing customer engagement and return on investment.
• Supplier & Customer Partnerships - Build and maintain strong relationships with suppliers, brokers, customers, and industry partners. - Collaborate with Sales, Purchasing, and Merchandising teams to align product strategies with growth objectives. - Manage and promote vendor rebate programs, marketing allowances, and supplier-funded initiatives. - Administer and monitor marketing contracts and resolve issues as needed.
• Budget & Performance Management - Develop and manage the annual marketing budget and associated profit-and-loss expectations. - Monitor quarterly and annual marketing expenditures and allocate resources effectively. - Measure and report on campaign performance, providing actionable insights and recommendations. - Evaluate vendor programs and marketing initiatives to ensure profitability and effectiveness.
• Leadership & Team Development - Recruit, train, mentor, and retain marketing team members. - Foster a collaborative, high-performance culture within the marketing department. - Partner cross-functionally with internal stakeholders to identify opportunities and support business objectives.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 10+ years of marketing experience with a demonstrated history of developing and executing successful marketing programs.
• Experience managing marketing budgets and measuring campaign performance.
• Strong understanding of digital marketing, social media, email marketing, SEO, and content development.
• Experience with CRM and marketing automation platforms.
• Proven ability to lead cross-functional projects and manage multiple priorities simultaneously.
• Strong analytical skills with the ability to interpret data and make informed business decisions.
• Excellent written, verbal, interpersonal, and presentation skills.

Preferred

• Experience in the foodservice distribution industry or related B2B industries.
• Experience managing vendor-funded marketing programs, trade marketing initiatives, and supplier partnerships.
• Familiarity with website analytics tools such as Google Analytics and other marketing measurement platforms.