Marketing Manager - Factoring

Responsibilities

• Develop, execute and optimize integrated B2B marketing strategies that drive customer acquisition, engagement and revenue growth for our domestic factoring business
• Partner with Sales and business leadership to translate business objectives into marketing priorities and go-to-market strategies that resonate with target audiences
• Develop segmentation, lifecycle and marketing automation strategies that deliver the right message to the right audience at the right time
• Monitor campaign and funnel performance, using data and insights to optimize results and demonstrate impact on leads, pipeline and revenue
• Manage multiple initiatives and cross-functional priorities while maintaining a strong focus on execution, quality and measurable results
• Monitor factoring industry trends, competitor activity, customer needs and emerging technologies to identify opportunities and inform marketing strategy

Requirements

• Bachelor's degree in marketing, business or related field
• 7+ years of progressive marketing experience with B2B experience strongly preferred
• Financial services background desired
• Experience with Salesforce or a similar CRM platform preferred
• Demonstrated experience developing multi-channel marketing strategies that drive lead generation, customer acquisition and revenue growth
• Strong understanding of digital marketing, demand generation, customer lifecycle marketing and marketing automation
• Exceptional communication, presentation and cross-functional collaboration skills
• Ability to manage multiple priorities in a fast-paced, dynamic environment
• Results-oriented mindset with a strong sense of ownership and accountability for business impact

Benefits

• Training and Development: Ongoing training and professional development opportunities
• Medical: Fully paid healthcare, dental and vision premiums for employees and eligible dependents, and gym benefits
• Financial: Generous company 401(k) contributions and employee stock ownership after one year
• Work-Life Balance: Competitive PTO and fully paid time off opportunities to volunteer within your community