Responsibilities

• Own the marketing strategy and go-to-market approach for assigned brand(s), aligning with portfolio priorities and business goals.
• Lead the development of integrated, omnichannel marketing plans that leverage the full marketing ecosystem (digital, content, media, partnerships, etc.).
• Define target audiences, segmentation strategies, and key messaging frameworks to ensure relevance and differentiation in the market.
• Grow lead databases and audience growth through strategic marketing campaigns that lead to an increase in high quality attendance
• Orchestrate cross-functional teams (digital, content, design, data, operations) to deliver cohesive and high-impact marketing efforts
• Use data, insights, and market intelligence to inform strategy, optimize performance, and identify new growth opportunities.
• Monitor and evaluate marketing performance against KPIs, adjusting strategies to improve effectiveness and ROI.
• Own and manage the marketing budget for assigned brand(s), ensuring strategic allocation of resources to maximize ROI, optimize channel performance, and align spend with revenue-driving priorities; continuously track, forecast, and adjust investments based on performance insights and business needs.
• Work with both internal and external partners including agencies and vendors responsible for key marketing functions including social media and creative output
• Ensure brand consistency and strength across all touchpoints, reinforcing positioning and value proposition.

Requirements

• Have 5-7 years of marketing experience, with an emphasis on strategy and integrated campaign leadership.
• Have prior experience owning or leading marketing for a brand, product, or business line—preferably in B2B, events, or related industries.
• Demonstrate proven ability to develop and execute strategic marketing plans that drive measurable business outcomes including audience growth and engagement.
• Have proven commercial acumen and experience partnering closely with cross functional teams including sales, web, data and analytics, and more.
• Be able to lead through influence in a cross-functional, matrixed environment.
• Have an analytical and insight-driven mindset, with experience translating data into actionable strategy.
• Possess excellent communication and stakeholder management skills.

Benefits

• We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.