Responsibilities

• Collaborate with marketing and business leadership to develop and execute an annual marketing plan aligned to business goals, including strategic planning, editorial calendar development, and channel optimization.
• Design and execute integrated marketing campaigns leveraging content (case studies, white papers, webinars), digital marketing, direct mail, and public relations. Track performance and optimize based on measurable results.
• Partner with sales and business leaders to identify opportunities for content development, campaign innovation, and growth. Serve as a liaison to secure approvals and ensure alignment.
• Build strong, trusted relationships with internal stakeholders including sales leaders and subject matter experts.
• Develop and manage a content strategy that ensures messaging is clear, consistent, engaging, and actionable across all channels.
• Support and expand PSG’s thought leadership efforts to increase brand awareness, enhance solution visibility, and strengthen market credibility.
• Maintain and evolve product positioning frameworks, ensuring alignment across marketing, sales, and sales operations teams.
• Collaborate with public relations partners to secure speaking engagements, awards, media opportunities, and thought leadership placements.
• Coordinate logistics for tradeshows and speaking engagements, including development of presentations, materials, and on-site support.
• Define and analyze key performance indicators across campaigns, public relations efforts, and audience targeting; partner with internal teams to evaluate results and drive optimization.
• Champion PSG’s brand by promoting innovation, collaboration, and continuous improvement across marketing initiatives.

Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field
• 5+ years of experience in marketing and/or communications
• B2B marketing experience required; employee benefits and/or pharmacy experience strongly preferred
• Strong understanding of multi-channel marketing, including digital, email, social media, public relations, and content marketing
• Demonstrated ability to manage multiple complex projects simultaneously and deliver results in a fast-paced environment
• Experience planning and executing industry events, tradeshows, or speaking engagements preferred
• Highly detail-oriented with strong organizational and process management skills
• Ability to develop clear, effective creative briefs and manage deliverables from concept through execution
• Strong analytical mindset with experience using data to measure performance and guide strategy
• Proficient in Microsoft Office Suite

Preferred

• Employee benefits and/or pharmacy experience strongly preferred
• Experience planning and executing industry events, tradeshows, or speaking engagements preferred

Benefits

• Generous Paid Time off
• Managed PTO for salaried/exempt employees (personal time off without accruals or caps); 22 PTO days starting out for hourly/non-exempt employees; 12 company-observed paid holidays; 4 early close days
• Generous leave time options: Paid parental leave, pregnancy disability and bonding leave, and organ donor/bone marrow donor leave
• Generous employee referral bonus program of $1,500 per hired referral
• Quarterly employee recognition program for demonstrating EPIC’s values plus additional employee recognition awards and programs (and trips!)
• Employee Resource Groups: Women’s Coalition, EPIC Veterans Group
• Professional growth & development: Mentorship Program, Tuition Reimbursement Program, Leadership Development
• Unique benefits such as Pet Insurance, Cancer Insurance, Identity Theft & Fraud Protection Coverage, Legal Planning, Family Planning, and Menopause & Midlife Support
• Additional benefits include (but are not limited to): 401(k) matching, medical insurance, dental insurance, vision insurance, and wellness & employee assistance programs
• 50/50 Work Culture: EPIC fosters a 50/50 culture between producers and the rest of the business, supporting collaboration, teamwork, and an inclusive work environment. It takes both production and service to be EPIC!
• EPIC Gives Back – Some of our charitable efforts include Donation Connection, Employee Assistance Fund, and People First Foundation
• We’re in the top 10 of property/casualty agencies according to “Insurance Journal”
• To learn more about EPIC, visit our Careers Page: https://www.epicbrokers.com/about/epic-careers/