Marketing Manager- EP

Responsibilities

• Build funnels, nurture campaigns, and creative
• Create lead magnets and segmented email and text campaigns based on prospects’ interests, concerns, and readiness
• Build follow-up sequences for missed events, attendees who don’t book, consultations that don’t convert, and older leads
• Develop creative concepts and work with designers, writers, video creators, and agencies to produce ads, emails, videos, and landing pages
• Own a structured testing roadmap for hooks, visuals, messaging, offers, forms, and calls to action; document results, refresh creative, and expand successful campaigns
• Grow workshop and webinar performance
• Collaborate with sales and presenting attorneys to test audiences, topics, formats, consultation offers, and booking processes, keeping messaging consistent throughout the journey
• Own registration campaigns, confirmations, reminders, and rescheduling to improve attendance and consultation bookings
• Test and diversify marketing channels, reducing cost per registrant and attendee while maintaining lead quality and conversion to signed clients
• Align campaign volume with event availability, consultation schedules, and service capacity

Requirements

• Proven success building funnels and nurture campaigns that convert hesitant prospects into paying clients
• Experience marketing webinars, workshops, or services with longer buying cycles
• Hands-on expertise in CRM platforms, email and text automation, segmentation, lead scoring, and workflow troubleshooting
• Experience developing creative and testing messaging, offers, and landing pages
• Strong copywriting skills and the ability to explain complex topics clearly
• Experience collaborating with sales and using performance data to improve client acquisition
• Strong project management skills, including managing freelancers, agencies, and budgets
• Experience growing social media and working with local influencers or community partners is valuable
• A background in estate planning, financial services, insurance, or another service where trust and education drive purchasing decisions is a plus
• Legal industry experience is not required

Preferred

• Experience growing social media and working with local influencers or community partners is valuable.