Account Director
EVERSANA INTOUCH
Chicago, IL (Remote)
$104K/yr - $150K/yrAgencyFull-timeSenior level8+ years exp.
2 hrs ago
Marketing Manager - Engineering
Minneapolis, MN (Hybrid)
$109K/yr – $139K/yrSenior Level10+ years expOther
Posted 7 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own sector marketing for a professional-services practice, balancing brand alignment with business development and event execution across multiple channels.
- Branding & Messaging: translate the national sector framework into sector materials and campaigns.
- Events & Content: run awards, sponsorships, conferences, case studies, and thought leadership to lift visibility.
- Strategy & ROI: align with firm goals, monitor marketing metrics, and coach the sector marketing team to improve pursuit outcomes.
Job Description
Responsibilities
- Branding/Messaging: In collaboration with the Strategist and the corporate brand & communications team, ensures that the national sector brand message framework is articulated in sector marketing materials.
- Guides the execution of award submissions, sponsorships, memberships/associations, conferences (logistical coordination, asset development, possible on-site support) and thought leadership pieces to enhance visibility and credibility.
- Collaborates with the brand, communications, and digital teams to promote sector projects, news, and expertise across digital channels.
- In partnership with the corporate brand & communications team and sector leadership, supports execution of sector photography and video strategies.
- Produces sector-specific marketing content including presentations, case studies, conference handouts, etc.
- Planning/Strategy: Implements sector marketing and business development strategy and plan in alignment with national sector business goals and firmwide strategic plan.
- Continues to educate themselves and their team on industry trends and client preferences
- Budgeting/Metrics: Manages sector-related marketing budgets and reports on ROI for specific sector-related tactics.
- Monitors marketing performance metrics; reports on metrics regularly.
- Business Development Support: Provides vision and guidance to sector marketing coordinators on pursuit strategy and approach, as needed
- In partnership with business development, provides planning and execution of client events and other relationship development activities.
- Team Leadership: Supervises sector marketing staff; coaches and guides on best practices, creates growth and development plans, conducts performance reviews.
- Bachelor’s degree in Marketing, Business, Architecture, Engineering, or related field (Master’s preferred).
- 10+ years of experience in marketing or business development, with at least 3 years focused on the architecture, engineering, or construction (AEC) or other professional service industry.
- Proficiency with CRM systems (e.g., Deltek Vantagepoint)
- Working knowledge of: Microsoft Word, Excel, PowerPoint, Outlook, Adobe Acrobat/Reader, Photoshop, InDesign and Illustrator.
- Marketing generalist with exposure to and experience with a wide range of marketing activities
- Strong understanding of the strategy, process, and messaging for pursuits, RFPs, and client interviews, and demonstrated collaboration with business development
- Knowledge of AIA, SMPS, or other industry organizations and certifications (e.g., CPSM) is a plus.
- CPSM certification is a plus.
- The benefits line: Individuals in this role working more than 24 hours a week on a regular basis are eligible to participate in HGA’s robust benefit programs which include an annual bonus and success sharing bonus program, 401(k) guaranteed contribution, paid parental leave, medical, dental and life insurance plans as well as PTO and short- and long-term disability programs.
HGA
HGA is a national interdisciplinary design firm committed to making a positive, lasting impact for our clients and communities through research-based, holistic solutions. We believe that great design requires a sense of curiosity—forming deep insight into our clients, their contexts, and the human condition. We are a collective of 1,000 architects, engineers, interior designers, planners, researchers, and strategists. Our practice spans multiple markets, including science and technology, corporate, cultural, education, local and federal government, and healthcare. HGA’s work has received numerous awards throughout our history—from our own industries, as well as those of our clients. Equally as meaningful to us is the shared impact we create with our clients through purposeful design that speaks to the human experience. #HGA #HGADesign
