Marketing Manager

Responsibilities

• Marketing Strategy & Management
• Develop and implement comprehensive marketing plans for all three EMC divisions.
• Manage marketing calendars, budgets, promotions, and advertising initiatives.
• Coordinate with outside digital advertising, SEO, website, and inventory marketing providers.
• Evaluate vendor performance, recommend and implement improvements.
• Work closely with ownership and department managers to identify growth opportunities.
• Provide regular reports on marketing activity, customer leads, conversions, and results.
• Digital Marketing & Advertising
• Oversee Google Ads, Meta advertising, local SEO, and online marketing campaigns.
• Monitor website(s) performance, search visibility, and lead generation.

Requirements

• Minimum 5+ years of hands-on marketing experience.
• Demonstrated experience managing digital advertising, social media, and marketing campaigns.
• Strong knowledge of Google Ads, Meta Business Suite, Google Analytics, and SEO fundamentals.
• Experience with photography, video creation, and editing tools.
• Proficiency with Canva, Adobe Creative Cloud, or similar creative software.
• Strong writing, communication, organizational, and project management skills.
• Ability to work independently, manage multiple priorities, and deliver results.
• Experience coordinating agencies, vendors, and advertising budgets.
• Comfortable analyzing campaign performance and presenting recommendations.
• Automotive industry experience is preferred but not required. Experience in retail, automotive or another customer-focused business is valuable.

Preferred

• hands-on marketing professional who can take ownership of our marketing efforts.
• comfortable developing a strategy in the morning, filming a promotional video in the afternoon, meeting with an advertising vendor, and reviewing campaign performance.
• takes initiative, brings fresh ideas, follows through, and understands that successful marketing must contribute to business growth.