Marketing Manager

Responsibilities

• Cultivate strong, long‑term relationships with affiliate, aggregator, and strategic channel partners.
• Recruit, onboard, and enable high‑potential partners including influencers, comparison sites, associations, and industry organizations.
• Collaborate with partners’ marketing teams to develop and execute co‑branded campaigns that drive mutual growth.
• Monitor, analyze, and report on program performance across affiliates, aggregators, and channel campaigns.
• Conduct funnel diagnostics to identify gaps, quantify impact, and recommend actionable optimizations.
• Test new partners, incentives, and marketing tactics to efficiently scale growth.
• Translate revenue goals into measurable marketing KPIs and performance scorecards.
• Build and launch targeted marketing programs across digital advertising, social media, email, SEO, and web content.
• Coordinate co‑branded content, training materials, and partner enablement assets.
• Ensure brand guidelines are consistently upheld across all partner and channel touch points.

Requirements

• 5–8+ years of experience in digital, affiliate, aggregator, or channel marketing.
• Strong understanding of performance marketing, partner ecosystems, and multi‑channel campaign execution.
• Experience with analytics tools (e.g., Google Analytics, Campaign Manager, CRM/CMS platforms) and advanced Excel skills.

Benefits

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations