Marketing Manager, Email & Direct Mail

Responsibilities

• Own the strategy, execution, and optimization of complex email and direct mail campaigns supporting Haircare and Promotional programs
• Lead personalization activation strategies to drive channel innovation and deliver highly relevant client experiences
• Define and refine audience targeting strategies to ensure clients receive engaging, timely messages
• Collaborate with Email Marketing Operations to QA emails, ensuring flawless content, linking, and tracking
• Ideate and recommend testing plans in partnership with the retention team and cross-functional partners
• Support the Senior Manager in identifying channel opportunities, technical requirements, and actionable optimizations
• Optimize direct mail circulation and targeting to improve campaign efficiency and ROI
• Analyze email performance across all KPIs to inform campaign strategies and surface key trends
• Consolidate and socialize wins, test results, and future recommendations with stakeholders
• Monitor email industry trends and innovation to maintain best-in-class performance

Requirements

• 4+ years of experience in email and digital marketing, retail preferred
• 3+ years of strong understanding of email best practices, including segmentation and personalization
• Bachelor's degree in Marketing or a related field
• Proven ability to manage multiple high-visibility programs in a fast-paced, deadline-driven environment
• Strong strategic and analytical skills, with experience using reporting tools to drive action
• High attention to detail with excellent organizational and project management capabilities
• Excellent written, verbal, and presentation skills with proficiency in Microsoft Office (PowerPoint, Word, Excel)
• Ability to collaborate cross-functionally and navigate ambiguity across teams, projects, and priorities #LI-AZ1

Benefits

• Health . Choose a healthcare plan to fit you and your family’s needs with medical, dental, and vision coverage. Sephora also fully covers our employees’ disability and life insurance.
• Wealth . We offer a competitive 401k with 4% match as well as FSA and HSA programs. We also offer a Student Debt Retirement plan, where your student loan payments qualify to earn the 401k match from Sephora.
• Balance . You’ll be empowered to find the perfect blend of work/life balance that actually works for you with PTO, flexibility, protected leave, and more.
• Growth . Career growth is built into every role, with access to training, development, and tuition reimbursement.
• Perks . Think you’ve tried it all? Enjoy a 30% discount on all merchandise/services, opportunities for free product or “gratis,” and flash sale discounts on LVMH brand products.
• Support . Join a team that truly cares – with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse. Plus, volunteer and donation matching.