Responsibilities

• Develop and execute portfolio-level and property-specific marketing strategies that support lead generation, leasing velocity, occupancy, renewal goals, and resident retention.
• Market Analysis: Conduct in-depth market research to identify trends, opportunities, and competitive positioning. Utilize insights to refine marketing strategies and tactics.
• Campaign Execution: Oversee the creation and execution of targeted marketing campaigns across multiple channels, including digital, print, social media, and events.
• Content & Brand Management: Develop and manage content strategies for websites, blogs, social media, and promotional materials to effectively increase leasing
• Budget Oversight: Develop and manage the marketing budgets for each property and campaign, ensuring efficient allocation of resources and monitoring the effectiveness of marketing expenses.
• Resident Engagement & Reputation Management Performance Metrics: Track, analyze, and report on marketing performance metrics, providing actionable insights to optimize strategies and achieve KPIs

Requirements

• Education: Bachelor's Degree in Marketing, Business Administration, Real Estate, or related field preferred
• Experience: Minimum of 2-3 years of experience in marketing preferably within the property management or real estate sector
• Attention to detail
• Analytical skills
• Communication proficiency
• Ethical conduct
• Strong organizational skills
• Multitasking on several projects at once
• Problem-solving and decision-making skills
• Self-motivated