Marketing Manager

Responsibilities

• Growth & Revenue: Own the CRM-driven demand-generation strategy, running a large portfolio of segmented nurture tracks (lifecycle journeys, state and federal incentive programs, and industry verticals) across public- and private-sector fleet markets. Build, deploy, and optimize campaigns in Marketing Software, including journeys, segmentation, dynamic content, A/B testing, and send-plan QA, with clean campaign attribution in Salesforce Sales Cloud. Stand up and manage cold outbound using Smartlead, Instantly, or a comparable platform: domain and inbox setup, warm-up, deliverability monitoring, sequence building, reply handling, and compliance with CAN-SPAM and company consent and opt-in policies. Operate and help improve the company’s AI-powered Marketing Portal and its agents (incentives, bid intelligence, campaigns, research, and outbound): use them in daily work, review their output for accuracy and brand fit, refine prompts and workflows, and partner with the Creative & Brand Director on enhancements. Partner with Inside Sales to build and qualify targeted prospect lists by region, vertical, and title; score leads; and ensure timely handoff of warm leads to the appropriate regional sales representative. Own the funnel from first touch through sales handoff, tracking conversion at each stage (open, click, reply, inquiry, demo, configurator engagement, opportunity) and recommending improvements. Manage paid and digital channel strategy (search, retargeting, LinkedIn, and trade media) within the approved advertising budget, optimizing cost per lead and return on ad spend. Serve as sales enablement liaison: triage campaign requests submitted through the Marketing Portal and deliver targeted campaigns, TCO and grant/incentive materials, and pipeline-building activity for regional sales reps. High level of cross functional collaboration with sales support and ENC marketing. Translate federal, state, and local incentive and grant programs (e.g., HVIP, FTA Low-No, EPA programs) into timely, accurate campaign messaging. Work with the Digital Experience Platform (website and configurator) team to define lead-capture, tracking, and CRM integration requirements so digital behavior flows into Salesforce. Publish regular reporting on campaign performance, lead flow, and pipeline contribution for sales and executive leadership. Scale the campaign system as new states, regions, and product lines come online, including the Truck/Cargo division. Brand, Communications & Launch: Manage social media channels (LinkedIn, YouTube, Instagram, Facebook, and others as needed): content calendar, posting cadence, and community engagement. Draft press releases and coordinate media inquiries with leadership; support launch announcements and internal communications. Plan and execute trade shows, industry events, demo days, and ride-and-drive programs: budget, booth, vendors, logistics, swag, and post-show lead capture and follow-up. Coordinate video and content production with the Creative & Brand Director, including scripting and shoot coordination. Manage production of marketing collateral, promotional items, and brand apparel, cultivating vendor relationships that deliver high quality at a competitive cost. Maintain brand consistency with the ZAVIR brand guidelines across all channels; all creative is subject to Creative & Brand Director approval. Document processes, vendor relationships, calendars, and open items so these responsibilities hand off cleanly to the Marketing Manager, Brand, Communications & Launch.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• 5–8 years of progressive B2B marketing experience, including at least 3 years in demand generation or marketing automation.
• Demonstrated success building and managing a CRM-driven pipeline and campaign reporting process.
• Ability to share campaign examples with measurable results during the interview process.
• Marketing Software: Hands-on experience building journeys, segmentation, automations, and reporting in Marketing software, plus working knowledge of Salesforce Sales Cloud campaigns, leads, and opportunities.
• Cold outbound: Hands-on experience with Smartlead, Instantly, or a comparable platform, including deliverability fundamentals (domain and inbox setup, SPF/DKIM/DMARC, warm-up, list hygiene).
• AI fluency: Practical, daily use of generative AI tools (e.g., Claude, ChatGPT) in marketing work, including writing and refining prompts, working inside AI agents or automated workflows, and critically reviewing AI output before it goes out the door.
• Demand generation: Proven experience running multi-touch, multi-channel B2B campaigns at scale.
• Analytics: Strong quantitative mindset; comfortable owning ROI, conversion, and pipeline metrics, and working in Google Analytics 4 and ad-platform reporting.
• Writing: Excellent written communication for campaign copy, social content, and press materials.

Preferred

• Experience in a startup, new division, or new product launch environment preferred.

Benefits

• Comprehensive benefits package: Medical (including FSA & HSA), dental, vision, life and disability insurance, EAP, mental health, and wellness programs
• 401(k) with employer match
• Paid time off and twelve (12) paid holidays
• Employee referral program
• Career growth and development opportunities