Responsibilities

• Work with the Director to develop segment support content and tools aligned with Patcraft’s strategic positioning.
• With guidance from the Segment Director, the Marketing Manager will develop segment sales tools, technical support, and programs, including CEUs, sound and moisture tools, post-sales kits, website content, conversation builder content, case studies, project photography, contests, and promotions.
• With guidance from the Segment Director, provide direction for segment support sales tools that elevate customer performance and position the Patcraft brand by understanding end-use customer and salesperson needs.
• Working closely with the Segment Director, manage marketing support materials, processes, and strategy for regional and national segment-specific trade shows, while working closely with the marketing team and account managers to ensure appropriate execution in the market.
• With Segment Director guidance, manage processes and protocol to ensure accurate dissemination of segment-specific information to internal and external audiences, including training on relevant topics, campaigns, tools, and updates.
• Work closely with the Senior Communications Manager to create brand-relevant content that supports internal teams in positioning Patcraft with end users and segment customers.
• Work closely with the Digital team to employ marketing strategies across web, email, social media, paid media, CRM, and marketing automation platforms. Additionally, monitor digital activation, report key findings, and pivot strategy if applicable.
• Create compelling features and content for the segment pages on the website, including an annual calendar of content updates, working with segment directors and the Senior Communications Manager.
• Participate in sales and marketing meetings, as needed.

Requirements

• 3-5 years of marketing experience
• 4-year communication, marketing, or journalism degree or relevant experience
• Clear and concise written and verbal communication skills
• Excellent problem solver with attention to detail and ability to execute with minimal direction.
• Adaptable to a dynamic work environment and able to implement alternate solutions.
• Flexible, able to shift priorities, and work non-standard hours.
• Self-motivated, work independently, and possess good organizational skills.
• Ability to work effectively with a team.
• Cross-departmental communication and collaboration required
• Monitor and disseminate internally and externally segmented materials

Preferred

• Familiarity with WorkFront or other project management software
• Experience scheduling and executing group activities and events
• Marketing and/or product development experience in the flooring industry desired but not required.
• Understanding of digital marketing tools and analytics is desired, but not required