Responsibilities

• Independently develop and maintain the Marketing Department’s content calendar across designated platforms.
• Create branded graphics and visual content using Canva for social media, email, events, academic programs, announcements, and other marketing initiatives.
• Develop routine social media copy, captions, promotional messaging, and other short-form written content in accordance with established brand guidelines and messaging.
• Identify opportunities for timely and relevant social media content based on institutional activities, events, academic programs, partnerships, and marketing priorities.
• Repurpose existing content and institutional stories across appropriate marketing channels.
• Maintain a consistent flow of content across social media and other digital platforms.
• Schedule and publish approved content across designated platforms.
• Ensure content calendars remain current and adjust scheduling as priorities change.
• Maintain an organized digital library of photography, graphics, videos, templates, copy, and approved creative assets.
• Monitor published content for accuracy, formatting, links, and overall presentation.

Requirements

• 1–3 years of marketing experience, preferably in higher education or a related sector.
• Excellent proficiency in Canva (required).
• Proficiency in video editing (required).
• Demonstrated experience with social media content creation, scheduling, and community engagement.
• Experience with email marketing platforms (e.g. Mailchimp, Constant Contact, or similar).
• Excellent written and verbal communication skills.
• Excellent proficiency in managing social media platforms and content development.
• Strong understanding of Branding and Communications.
• Basic graphic design skills
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Benefits

• Salary will be commensurate with experience and internal equity. Benefits include a comprehensive health and wellness plan, a tuition remission program for employee, spouse, and dependent children, a 401K retirement plan, and a personal time off (PTO) plan. Employment is contingent upon successful completion and clearance of a background check and employment verification.